Ohio University announced it has signed a five-year contract with Russell Brands, LLC, parent company of the Russell Athletic brand, to be the official uniform and apparel outfitter of the university's athletic teams. Ohio University's athletes and teams (nicknamed as the Bobcats) will use Russell Athletic apparel, accessories and other items through 2017. This new deal builds on the existing relationship between the university and the Russell Athletic brand, which dates back to 2006.
The five-year contract is worth over $2,500,000 in product, sponsorship and additional benefits.
"We are very excited to continue our longstanding relationship with Russell Athletic," said Jim Schaus, Ohio University athletic director. "Russell's rich history in sports and firm belief in the power of team makes the brand the perfect partner for Ohio athletics. The quality of their products gives our athletes confidence that a strong and trusted brand is behind them every step of the way."
For more than 100 years, Russell Brands, LLC, has supplied America's athletes and teams with the latest apparel innovations to help them perform at their best. Russell Athletic is one of the leading brands for apparel and team uniforms at the high school, college and professional levels in various sports, including football, basketball and volleyball, among others.
"Russell Athletic will continue to help make Bobcat football one of the most competitive programs in the country," said Ohio University football coach Frank Solich.
"Ohio University has strong athletic traditions, and Russell Athletic is thrilled to be aligned with such a distinguished institution," said Gary Barfield, executive vice president of Russell Brands, LLC. "To be part of the Ohio family is an honor and we can't wait to cheer on the Bobcats for years to come."
Russell Athletic launched its "Together We R" national TV, print, radio and digital advertising in 2011, and will continue the campaign through 2012. Russell outfits athletes at all levels, from youth sports to the collegiate level and beyond. Russell Athletic is the official uniform of the Little League World Series, the Harlem Globetrotters and the Arena Football League, as well as the proud sponsor of the Russell Athletic Bowl.
Ohio University Intercollegiate Athletics sponsors 16 varsity teams - six men's squads and 10 women's squads - and are nicknamed as the Bobcats.
Russell Brands, LLC, has supplied America's athletes and teams with the latest innovations to help them perform at their best and is a leading supplier of apparel and team uniforms at the high school, college and professional levels.