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Indian bridal wear retailer Sonas launches new collection
01
Sep '12
Premium supplier of Indian Bridal Wear, Sonas Couture are delighted to announce the launch of a new collection in their London store. Owner Sona Jivraj is excited about expanding the range of stock held in store. New collection, offers wide range of Western style gowns, Anarakli outfits and a beautiful Kanjivaram Saree range.

Commenting on the new stock, Sona commented;

“The range of Anarakli outfits are perfect to liven up a traditional gown. Their long flowing skirts are inspired by classical Asian fashion, and are making waves today with contemporary designers adding a new twist to the design.”

Running with a demand for more Western style wedding outfits, Sona is also delighted to expand the range of Asian influenced Western outfits, whereas new Kanjivaram Sarees are set to add a little more traditional opulence to the store. Traditionally from the South of India, these sarees are made of heavy silk by skilled craftsmen and usually come in bold, bright colours with elaborate patterns.

“Over the last few years we have had fantastic success retailing from our Wembley based store. This expansion is a reaction to that success. We are now established as one of the biggest and most trusted names in the supply of Indian bridal wear and we have always been at the forefront of the industry, offering outfits that are at once traditional and contemporary – I believe that this has been the key to our success, and we all want to continue to keep pushing the boundaries.”

Commenting on the success of her brand she also said;

“Things are going great for us and we have found ourselves expanding in ways that we never would have dreamed in the past. We are currently looking into opening a new store in New York, and it would be fantastic to be able to make the quality and beauty of our products available on a global scale. We’re proud of all the clothes we supply, and our customers always have been and always will be our main priority.”

Sonas Couture is a supplier of custom Indian and Asian wedding outfits and accessories. Based in London, Sonas are happy to be able to provide custom fitting services, and their extensive catalogue can be viewed online.

Sonas Couture

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