AUR stands for 'All that you Are'. The philosophy for this authentic golf brand is and will continue to be the goal of providing the most value-added, aspiring golf fashion on the market.
"We are delighted to present our Spring 2013 collection and are confident that this is the finest collection in the history of AUR, presenting a very tech-driven and fashionable offering," says Mark Fletcher.
"They've got a great look and hand feel, and the overall styling is a bit more European-influenced than what U.S. buyers might be familiar with, but at a much more reasonable price and with a more relevant, current fit. Our customers get great value for the fashion and quality we offer; our products are very fashion-forward for the price point.
“We have had an incredibly good presence on Tour in the past year with some of our Players finishing in the top 4 at several tournaments and we were able to get some great feedback on our line from Tour players to bring the best style and performance to golf."
AUR offers the consumer three distinct categories including AUR Active, AUR Authentic and AUR Aware and now includes the AUR Stormpack outerwear line.
The Spring 2013 color palette for men features basic must-haves in a myriad of colors that all merchandise back to the men's fashion collections. An assortment of cool grays and black mixed with additional bright blasts of color: Pool, Crimson and Slate are the highlight colors for Men. For women, distinctive style, fine quality and an aura of sophistication lends itself nicely to a golf collection that is current and on-the-ball.
Fashion driven Sweet Praline features a stylish Geo print paired with classic plaid bottoms. Pretty in Pink features Passion Pink with subtle grey accents to provide a sporty, fun look. Purple Haze is all about bright trendy colors. Wisteria and Emerald green are base for this group with a cool diamond inspired print.
AUR Active is a performance golf collection with emphasis on the golfers ease of movement. This category features the AUR double-knit Dri-Max polyester. These polo's features stretch, using spandex, a soft supple hand feel and a lightweight drape that makes it ideal for swinging a golf club. Golfers will appreciate the long lasting synthetic fibers, which create a strong, crease resistant fabric that is quick drying and maintains its shape season after season. For example, the AUR Tonal Embossed polo is available in bright colors such as pool, slate , crimson, black and white offering the golfer comfort, breathability and a stand out look on any fairway, especially combined with the Active plaid flat front pant in navy plaid, coal or pool plaid.
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