Home / Knowledge / News / Apparel/Garments / Dollar Industries launches men's lifestyle apparel segment
Dollar Industries launches men's lifestyle apparel segment
Sep '12
This festive season, Indian apparel market is set to witness yet another fashion revolution as leading hosiery brand Dollar Industries launched its men’s lifestyle apparel segment with its much awaited brand “FORCE”, which is strategically called “Go Wear”.

FORCE range consists of fashionable Jeans, T-Shirts, Bermudas, Gym Vests, Boxer Shorts and Track Pants.

“The company’s endeavour is to provide branded apparels at reasonable cost to meet the needs of Indian consumers. A complete range of lifestyle wear which consists of Denims, Tees, Gym-Vest, Track Pants, Bermuda and Boxer Shorts, FORCE will surely sway the latest fashion industry.

The whole range is designed keeping in mind both the comfort level and style factor of today’s youngsters. We have an aggressive marketing and advertising strategy in place to promote the brand”, said Mr Vinod Kumar Gupta, Managing Director, Dollar Industries Ltd.

The Denims range comprises of Regular fit, Straight fit, Skinny fit, Absolute Skinny fit and Slim fit. While various styles of T-Shirts and Gym-Vests are also there. FORCE initially witnessed a soft launch only in Eastern India but now the company will launch the entire range nationally. The products will be available in general retail markets, specially, MBOs(Multi Brand Outlet).

“Casual wears has become second skin for today’s generation. A sample research has shown that the target consumers for FORCE mainly consist of young, independent and ambitious men. Banking on the needs of these aspiring consumers, we decided to venture into lifestyle apparels. It has a vast scope and the market is growing”, added Mr Gupta.

Hosiery major, Dollar Industries Ltd, is today amongst the top 3 hosiery brands in India. The company has four manufacturing units in Kolkata, Tirupur (TN), Delhi and Ludhiana.

Dollar Industries

Must ReadView All

Union textiles minister Smriti Irani addressing at the Texprocil Annual Export Awards. Courtesy: PIB

Textiles | On 22nd Oct 2016

Govt to extend special package to home textiles segment

The Central government is likely to extend the recently approved Rs...

Reebok Liquid Speed Grey. Courtesy: Business Wire

Apparel/Garments | On 22nd Oct 2016

Reebok’s Liquid Factory brings sneaker creation to US

Reebok, a pioneer in the sporting goods industry, has brought sneaker ...

Courtesy: GHCL

Textiles | On 22nd Oct 2016

GHCL to invest Rs 67.25 crore in textile division

Chemicals and textiles firm GHCL will invest Rs 67.25 crore in its...

Interviews View All

Abhishek Ganguly
Puma India

‘As a brand, Puma is always looking for new and innovative ways to inspire ...

Rahuul Jashnani

‘Online economy has changed the whole dynamics of buying habits.’

Dinaz Madhukar
DLF Emporio and DLF Promenade

‘Each event and promotion is planned out keeping in mind the business of...

Silke Brand-Kirsch
Schlegel und Partner

Silke Brand-Kirsch, executive partner of Schlegel und Partner, a leading...

Mohammad Hassan
Biax Fiberfilm

About one in every 20 patients picks up an infection while hospitalised....

Eric Scholler

The Indian market has huge potential in technical textiles, and by far,...

Pranav Mishra

Designers Pranav Mishra and Shyma Shetty’s Huemn is known for its...

Mike Hoffman
Gildan Activewear SRL

Gildan Activewear, a manufacturer and marketer of branded clothing and...

Karan Arora
Karan Arora

Bridal couture created with rich Indian heritage, exquisite craftsmanship...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies

October 2016

October 2016

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Browse Our Archives


Advanced Search