FORCE range consists of fashionable Jeans, T-Shirts, Bermudas, Gym Vests, Boxer Shorts and Track Pants.
“The company’s endeavour is to provide branded apparels at reasonable cost to meet the needs of Indian consumers. A complete range of lifestyle wear which consists of Denims, Tees, Gym-Vest, Track Pants, Bermuda and Boxer Shorts, FORCE will surely sway the latest fashion industry.
The whole range is designed keeping in mind both the comfort level and style factor of today’s youngsters. We have an aggressive marketing and advertising strategy in place to promote the brand”, said Mr Vinod Kumar Gupta, Managing Director, Dollar Industries Ltd.
The Denims range comprises of Regular fit, Straight fit, Skinny fit, Absolute Skinny fit and Slim fit. While various styles of T-Shirts and Gym-Vests are also there. FORCE initially witnessed a soft launch only in Eastern India but now the company will launch the entire range nationally. The products will be available in general retail markets, specially, MBOs(Multi Brand Outlet).
“Casual wears has become second skin for today’s generation. A sample research has shown that the target consumers for FORCE mainly consist of young, independent and ambitious men. Banking on the needs of these aspiring consumers, we decided to venture into lifestyle apparels. It has a vast scope and the market is growing”, added Mr Gupta.
Hosiery major, Dollar Industries Ltd, is today amongst the top 3 hosiery brands in India. The company has four manufacturing units in Kolkata, Tirupur (TN), Delhi and Ludhiana.
Textiles | On 22nd Oct 2016
The Central government is likely to extend the recently approved Rs...
Apparel/Garments | On 22nd Oct 2016
Reebok, a pioneer in the sporting goods industry, has brought sneaker ...
‘As a brand, Puma is always looking for new and innovative ways to inspire ...
‘Online economy has changed the whole dynamics of buying habits.’
DLF Emporio and DLF Promenade
‘Each event and promotion is planned out keeping in mind the business of...
Schlegel und Partner
Silke Brand-Kirsch, executive partner of Schlegel und Partner, a leading...
About one in every 20 patients picks up an infection while hospitalised....
The Indian market has huge potential in technical textiles, and by far,...
Apparel/Garments | On 21st Oct 2016