Home / Knowledge / News / Apparel/Garments / Image 4 unveils new look for clothing brand Big Dogs
Image 4 unveils new look for clothing brand Big Dogs
12
Sep '12
Image 4 of Manchester, N.H. recently assisted national clothing brand Big Dogs re-entry into the retail market, creating new stores in outlet shopping centers in Alabama, Missouri and Nevada. The three 2,400sf stores are prototypes for future Big Dogs locations.

With the July 4th holiday week imminent, Big Dogs needed to be in-market to accelerate the brand re-launch and capture sales. Meeting that launch date would require some creative solutions and a committed team, so with just four weeks before the holiday, ID+A Architecture, the project's architectural firm, turned to Image 4.

"When we came onboard, only the floor renderings actually existed. We had only two weeks to engineer and fabricate everything," said Susanne Andrey, Image 4's Project Lead. "Luckily, Big Dogs is known for witty and fun T-shirt designs that play off of pop culture, and we reflected that in the store design."

In addition to repairing and refreshing the leased retail spaces, Image 4 finished the interiors and designed and installed fresh brand graphics. To define the merchandise areas, custom-fabricated architectural columns were wrapped in graphics of the iconic Big Dogs logo. They serve as a striking contrast to the paint and hardware treatments used throughout the stores.

Last, to give more prominence to the trademark designs, Image 4 developed a graphic display system that displays the artwork designs on large, interchangeable panels. Not only was this solution unlike any Big Dogs had ever used, it was particularly well received because it could be created and replicated within the company's budget and schedule.

"Big Dogs is in a growth mode nationwide and they made a serious commitment to re-launch their retail presence," noted Jeff Baker, CEO of Image 4. "Successfully installing and launching these stores is critical to their strategic plan, and we're proud Big Dogs trusted our firm to deliver for them on such a tight deadline."

Image 4

Must ReadView All

Textiles | On 20th Jan 2017

TEA expects budget to upscale textile skill industry

The Tiruppur Exporters’ Association (TEA) has requested the Central...

Textiles | On 20th Jan 2017

Bangladesh could earn $60 billion in exports by 2021

Bangladesh is expected to earn over $60 billion in exports by the...

Courtesy: PIB

Textiles | On 20th Jan 2017

Govt to help Tangaliya weavers purchase looms: Irani

Government of India will facilitate Tangaliya weavers in purchase of...

Interviews View All

Veronique Lee
Modavanti

‘Sustainable fashion is trending upwards, slowly but surely, as people...

Yashiki Gumber
Sahiba Fabrics

Fabric does not restrict us from fashion trends

Asim Dalal
Indo Count Retail Ventures

Today, there is no other emerging market as India, "we make in India and...

Urs Stalder
Sanitized AG

Urs Stalder, CEO, Sanitized AG, talks about the increasing use of hygiene...

Kai Poehler
Voith Paper GmbH & Co. KG

The glass mat industry is growing by five to eight per cent annually. Kai...

Silke Brand-Kirsch
Schlegel und Partner

Silke Brand-Kirsch, executive partner of Schlegel und Partner, a leading...

Karan Arora
Karan Arora

Bridal couture created with rich Indian heritage, exquisite craftsmanship...

Sonam & Paras Modi
SVA

Sonam and Paras Modi's Sva Couture is synonymous with head-turning...

Judy Frater
Somaiya Kala Vidya

Among the many honours showered on Frater, including Fulbright and Ford...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
January 2017

January 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


eNEWS
Insights
Subscribe today and get the latest News update in your mail box.
Advanced Search