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Sainsbury's to boost regional recycling rate throughout UK
Sep '12
Sainsbury's is seeking to work with local authorities throughout the UK to reinvigorate its customer recycling facilities.  The transformed facilities will offer a more consistent and comprehensive service, making it easier for customers to recycle their household materials, and will complement existing kerbside collections.  They are also intended to complement existing local authority kerbside collections.   

Sainsbury's has partnered with Palm Recycling, a leading provider of bring bank services, as well as Oxfam and Valpak, to introduce the new recycling system that aims to enhance recycling rates, reduce local authority costs and offer a more aesthetically pleasing and customer-friendly facility.  It also allows councils to fulfil their waste reporting obligations.
From this month Sainsbury's and Palm Recycling will begin working with councils to take over the management of the customer recycling facilities, which has the potential to be extended to up to 350 recycling sites throughout the UK.  Palm Recycling will manage the new-look, front of store recycling service which comprises standardised recycling containers for mixed paper and card, mixed glass, mixed plastics, mixed cans, textiles and small waste electrical and electronic equipment (WEEE).  The containers will also carry the familiar Recycle Now logo and colour coding to help customers select the correct container.
Paul Crewe, Sainsbury's Head of Engineering, Sustainability, Energy & Environment, said:  "At Sainsbury's we are committed to reducing the impact of our operations on the environment as well as helping our customers to reduce their household waste and recycle more often.  As a nation we're getting better at recycling but there is much more we need to do to minimise the impact on landfill so we're looking to customers to make the most of these facilities and recycle more often in their communities.
"By making this service as convenient as possible for customers we're hoping that it'll become part of their weekly shop, and the feedback we've received from the trial indicates that customers are in favour of a more comprehensive service.  This is particularly the case if their current kerbside service doesn't collect materials which these new facilities accommodate such as clothing, mixed plastics, and small electrical items."
"This initiative will improve the recycling experience for many of Sainsbury's customers, enabling them to recycle a wider range of materials at many of its stores," said WRAP Director, Marcus Gover.  "We are encouraged by the approach Sainsbury's is taking in seeking to work in co-operation with local authorities in making these changes.  It is good that all the facilities will adop

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