Home / Knowledge / News / Apparel/Garments / Voi Jeans launches new interactive online feature
Voi Jeans launches new interactive online feature
12
Sep '12
Voi Jeans Co launches a new interactive feature ‘The Denim Wall’ to www.voijeans.com. This feature launched early September 2012 allows customers to enter a ‘Virtual showroom’ enabling them to browse easily through key denims of the collection. This feature was launched specifically to coincide with the launch of the AW12 range online.

The design of ‘The Denim Wall’ takes inspiration from the Voi Jeans Co showroom at the Head Office in Preston, UK. The showroom was designed to showcase the denims in their simplest form, to buyers, but to also demonstrate the brands washes, fits and more specific design details. Using a chalkboard and chalk design, it is almost taking the consumer back to teaching days, educating them in the making of denim jeans.

The application allows the consumer to step inside the mind of a Voi Jeans Co denim designer and catch a glimpse of exactly what work goes into the ‘engineering’ and construction of a pair of jeans. This new application also adds something extra to the online shopping experience, for current consumers.

Phil Stott, E-commerce Manager at Voi Jeans commented: “With the recent launch of Voi Jeans Co Autumn/Winter 12 range I felt it was a key point in introducing ‘The Denim Wall’ to the online marketplace. Obviously with the influx of interactivity on the web at present from all our competitors, it is crucial we stay on top of our game, and continuously strive to keep up with modern technology. Hopefully the new ‘Denim Wall’ is a step in the right direction for us.”

‘The Denim Wall’ is only fully available to the UK customer at present, with plans to affiliate the application to worldwide consumers at a later date.

Voi Jeans Co

Must ReadView All

Courtesy: Myntra

Apparel/Garments | On 3rd Dec 2016

Myntra to be EBITA positive by FY18: CEO Narayanan

Myntra is on track to achieve sustainable growth and be EBITA...

Courtesy: India ITME Society

Textiles | On 3rd Dec 2016

India ITME 2016 opens with over 1050 exhibitors

The India International Textile Machinery Exhibition (India ITME)...

Courtesy: Bruckner

Textiles | On 3rd Dec 2016

Indian textile companies opt for Brückner stenter lines

Indian textile firms Laxmipati Sarees, makers of polyester sarees and ...

Interviews View All

Karan Suratwala
Key Textile Accessories Private Limited

Chinese imports are destroying the supply chain

Siddharth Biyani
Mangalam Industries Pvt Ltd

‘The manufacturing sector is improving day-by-day, becoming better in...

Viral Desai
Zenitex Mill Pvt Ltd

Full of green energy

Silke Brand-Kirsch
Schlegel und Partner

Silke Brand-Kirsch, executive partner of Schlegel und Partner, a leading...

Steve Cole
Xerium Technologies

Steve Cole of Xerium Technologies discusses the industry. Xerium is the...

Mark Paterson
Technical Absorbents Ltd

Mark Paterson, R&D manager of Technical Absorbents Ltd talks about Super...

Igor Chapurin
Chapurin

"Now we can see the Russian trend in international fashion. And Russian...

Ritu Kumar
Label Ritu Kumar

‘Classics will return’ "There are a lot of people wearing western clothes ...

Karan Arora
Karan Arora

Bridal couture created with rich Indian heritage, exquisite craftsmanship...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
December 2016

December 2016

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


Advanced Search