In the last 10 years, the brand has gone from strength to strength, diversifying into accessories, perfume and footwear following the iconic outerwear that has been a staple in stylish girls wardrobes worldwide. Along with the offering, the collection has evolved with more premium detailing and fabrics.
One of the ways the brand is celebrating is with the re-launch of the Paul’s Boutique website (www.pauls-boutique.com). Offering a complete new look, the website reflects the young, and carefree spirit, synonymous with the brand. Also helping to tell the story of Paul’s Boutique through raw, edgy graphics and bold lifestyle shots.
Pauls’ Boutique has also launched a new feature to the site, PB VIP, a new exciting section taking the brand back to it’s urban one-of-a-kind roots, allowing PB fans the chance to own a specially customised iconic camo jacket by Paul himself and the design team. A true collector’s item for the die hard fans!
Launched this September 2012, the new Paul’s Boutique site is more visual through raw graphics and links to their growing social network groups. Ensuring that visitors leave with a true understanding of the brand and its roots, navigation is more picture led with dynamic imagery, emphasising the fun and light-hearted side of fashion.
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