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Adidas & Derrick launch new Logo & apparel line 'D Rose 3'
14
Sep '12
Adidas announced the launch of the D Rose 3 signature basketball shoe, new logo and apparel collection. The D Rose 3 is the most premium and personal Derrick Rose signature shoe to date and will launch worldwide on October 4.

"The D Rose 3 signature collection is special to me because I worked side-by-side with adidas on everything from materials to fit to colors to make it the best we've done yet," said Rose. "I love the new logo that calls out the most important things to me: my family, basketball and the city of Chicago."

Rose's new signature shoes feature adidas' most innovative performance features, premium and rich style elements and the D Rose logo which was developed in close partnership with the Chicago Bulls point guard and 2011 NBA Most Valuable Player.

“The D Rose signature apparel collection features premium materials, textures and colors chosen by Rose. They represent his unique and understated style while paying homage to his hometown of Chicago. The collection includes jackets, hoodies, tees, shorts, pants, hats and socks to hook up with each colorway of the shoe.

"The D Rose signature collection continues our mission to work closely with Derrick to create the best performing products in the world that are built specifically for his electrifying style of play," said Lawrence Norman, vice president, adidas global basketball.

"Launching the new D Rose logo is a historic moment for our partnership. The premium and personal style and high performance elements of this collection represent the future of our product direction with Derrick Rose."

The new D Rose logo features three petals that revolve around the letter "D" and number "1" in the center. The personal meaning behind the logo is twofold. First, each petal is unique and represents Rose's fast, creative drives to the basket, which he honed with physical play on the courts of Murray Park in the Englewood neighborhood of Chicago.

The logo also pays homage to his family – with mother Brenda in the center of the Rose and his three brothers Reggie, Allan and Dwayne as the petals – who guided him from that neighborhood to NBA superstardom.

The D Rose 3 is an all-new silhouette with synthetic and nubuck leather to deliver a clean and stylish off-court look. The oversized tongue has a reflective D Rose logo to illuminate and pop on and off the court.

Chicago call-outs on the inside of the tongue portray the essence of Rose's background, including an illustration of his family tree and the landmark of 73rd and Paulina in the Englewood neighborhood where he grew up. Each colorway of the D Rose 3 will feature special, personal graphics on the inside of the tongue, colors and materials to give fans details about his life.


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