Home / Knowledge / News / Apparel/Garments / Adidas & Derrick launch new Logo & apparel line 'D Rose 3'
Adidas & Derrick launch new Logo & apparel line 'D Rose 3'
14
Sep '12
Adidas announced the launch of the D Rose 3 signature basketball shoe, new logo and apparel collection. The D Rose 3 is the most premium and personal Derrick Rose signature shoe to date and will launch worldwide on October 4.

"The D Rose 3 signature collection is special to me because I worked side-by-side with adidas on everything from materials to fit to colors to make it the best we've done yet," said Rose. "I love the new logo that calls out the most important things to me: my family, basketball and the city of Chicago."

Rose's new signature shoes feature adidas' most innovative performance features, premium and rich style elements and the D Rose logo which was developed in close partnership with the Chicago Bulls point guard and 2011 NBA Most Valuable Player.

“The D Rose signature apparel collection features premium materials, textures and colors chosen by Rose. They represent his unique and understated style while paying homage to his hometown of Chicago. The collection includes jackets, hoodies, tees, shorts, pants, hats and socks to hook up with each colorway of the shoe.

"The D Rose signature collection continues our mission to work closely with Derrick to create the best performing products in the world that are built specifically for his electrifying style of play," said Lawrence Norman, vice president, adidas global basketball.

"Launching the new D Rose logo is a historic moment for our partnership. The premium and personal style and high performance elements of this collection represent the future of our product direction with Derrick Rose."

The new D Rose logo features three petals that revolve around the letter "D" and number "1" in the center. The personal meaning behind the logo is twofold. First, each petal is unique and represents Rose's fast, creative drives to the basket, which he honed with physical play on the courts of Murray Park in the Englewood neighborhood of Chicago.

The logo also pays homage to his family – with mother Brenda in the center of the Rose and his three brothers Reggie, Allan and Dwayne as the petals – who guided him from that neighborhood to NBA superstardom.

The D Rose 3 is an all-new silhouette with synthetic and nubuck leather to deliver a clean and stylish off-court look. The oversized tongue has a reflective D Rose logo to illuminate and pop on and off the court.

Chicago call-outs on the inside of the tongue portray the essence of Rose's background, including an illustration of his family tree and the landmark of 73rd and Paulina in the Englewood neighborhood where he grew up. Each colorway of the D Rose 3 will feature special, personal graphics on the inside of the tongue, colors and materials to give fans details about his life.


Must ReadView All

Textiles | On 18th Aug 2017

Turkey imposes temporary duty on POY from 7 countries

Turkish ministry of economy has announced imposition of provisional...

Textiles | On 18th Aug 2017

GST return filing deadline for transitional credit

For businesses who want to avail the transitional input tax credit...

Apparel/Garments | On 18th Aug 2017

AEPC wants clarity on minimum wages for garment sector

The Apparel Export Promotion Council (AEPC) has urged the Indian...

Interviews View All

Awen Delaval
Samatoa

'Natural fibres are appreciated for traditional authenticity'

Anvita Mehra
Confidential Couture

‘It is going to take some time for Indian buyers to get accustomed to...

Manuj Terapanthi
Texaura

Transparent supply chain and fair trade will boost sustainable market

Suresh Patel
Sidwin Fabric

Sidwin Fabric is a manufacturer and exporter of polypropylene textiles and ...

Johan Berlin
InvestKonsult Sweden AB

Investkonsult Sweden AB has been buying and selling second-hand textile...

Kai Poehler
Voith Paper GmbH & Co. KG

The glass mat industry is growing by five to eight per cent annually. Kai...

Karan Arora
Karan Arora

Bridal couture created with rich Indian heritage, exquisite craftsmanship...

Ritu Kumar
Label Ritu Kumar

‘Classics will return’ "There are a lot of people wearing western clothes ...

Robert Brunner
Devereux

Golfwear and menswear brand Devereux is set for greener pastures. Robert...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

August 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
66.7%
No
16.7%
Skip
16.7%

Total Votes: 30

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
43.3%
No
36.7%
Skip
20.0%

Total Votes: 30

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
83.3%
No
6.7%
Skip
10.0%

Total Votes: 30

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
60.0%
No
10.0%
Skip
30.0%

Total Votes: 30


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search