Home / Knowledge / News / Apparel/Garments / American denim brand Wrangler opens first store in Germany
American denim brand Wrangler opens first store in Germany
14
Sep '12
Iconic denim brand Wrangler opens a pilot store for its new retail concept in Leipzig, Germany. The store is Wrangler’s first stand-alone unit in Germany and the first of a new store design that will be rolled out across Europe.

To celebrate the new store, Wrangler held a launch event featuring a DJ set from Andy Butler (Hercules and love affair) and gave away special edition Wrangler Lomography cameras. Key Leipzig opinion formers were out in full force and mingled with the HQ managers as well as store stuff.
 
Located in the hip city of Leipzig, on a central street popular with jeans-loving consumers, the 135sq m space is fitted out with a new 360degree concept developed in collaboration with retail design consultancy Checkland Kindleysides.
 
The design features vintage metals and woods that channels Wrangler’s superlative denim heritage. Throughout, are references to Wrangler's history and iconography, including elements inspired by the original factory from 1904. The look and feel will be carried into a network of Wrangler stores planned for major cities across the EMEA region.
 
The Leipzig retail space is the first in a planned network of Wrangler owned and operated stores. The new unit carries both men's and women's collections, and launched with products from the FW12 Keep True collection, which celebrates the essential elements of the Wrangler brand.
 
The store opened on 30th of August and hosted an exciting launch event on 6th September.
 
Wrangler's denim history goes back to 1904 when Charlie Hudson founded the Hudson Overall Company in Greensboro, North Carolina, USA. In 1919, the company is named Blue Bell and, in 1947, with the start of a range of jeans for cowboys, it receives a new name: Wrangler, the name of a working cowboy.
 
Wrangler, the original American outdoor denim brand, is committed to producing the best modern jeanswear. Progressive, contemporary fits such as the regular-tapered Ben for men, or the high-waisted skinny Jess for women, are energized with innovative finishes.

Wrangler

Must ReadView All

Textiles | On 25th Mar 2017

GST to positively impact retail value chain: CBRE

The implementation of the Goods and Services Tax (GST) bill in India...

Textiles | On 25th Mar 2017

MEGlobal to build first ever US MEG plant

Monoethylene glycol (MEG) producer MEGlobal plans to construct a new...

Courtesy: Ulster Carpet

Textiles | On 25th Mar 2017

Ulster Carpets acquires Griffith Textile Machines

Northern Ireland based manufacturer of carpets, Ulster Carpets said...

Interviews View All

Victor Chao
Esmetex

‘In future, clothing boundary lines will become increasingly blurred.’

Shiladitya K Joshi
Truetzschler India Private Limited

India ITME provides a platform to interact with our stakeholders

Md Hanifur Rahman
Aman Group

The level of understanding the job role and organisational requirements...

Steve Cole
Xerium Technologies

Steve Cole of Xerium Technologies discusses the industry. Xerium is the...

Mark Paterson
Technical Absorbents Ltd

Mark Paterson, R&D manager of Technical Absorbents Ltd talks about Super...

Marcel Alberts
Eurofibers

Coating at a fibre level is a practice not usually seen in the...

Mike Hoffman
Gildan Activewear SRL

Gildan Activewear, a manufacturer and marketer of branded clothing and...

Silvia Venturini Fendi
Fendi s.r.l

"Yes, my confidence and positive attitude are my strengths and should be...

Tony Ward
Tony Ward

"You have to truly understand what your client wants, know her needs, what ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
March 2017

March 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


eNEWS
Insights
Subscribe today and get the latest News update in your mail box.
Advanced Search