Home / Knowledge / News / Apparel/Garments / Urban designer label Soch announces online foray
Urban designer label Soch announces online foray
17
Sep '12
Soch, popular urban designer label store, announced its online foray. Soch will be available exclusively on India’s first premium e-fashion mall, Fashionara.com. In addition to the 26 Soch stores across India, customers will now be able to shop for from any of the 39,000 pin codes that Fashionara assures delivery to.

Soch will go online first with its work-wear collection on and then move to retailing ethnic wear. The brand will showcase a product line created with hand-picked fabrics like Cottons, Chiffons, Crepes, Silks, Brocades, Voiles and Blends that are sourced from various locations across India including Mumbai, Delhi, Jaipur, Calcutta, Banaras, Mysore and Kancheepuram.

Speaking on this exclusive tie-up, Arun Sirdeshmukh Co-founder & CEO, Fashionara.com said, “We are delighted to host the Soch collection exclusively on Fashionara. Soch is a well known fashion brand of Indianwear and will add to our portfolio of leading International and Indian brands on India's coolest eFashion Mall."

“Going online is the best way for us to make Soch available across the country and leverage the growing popularity of the brand. We were also conscious of the need to go with a like-minded online retailer that our fashion conscious urban audience would identify with. Fashionara stands out for its focus on fashion, the quality of brands available on the site, the sheer visual appeal and the customer experience. I am sure we have a win-win partnership” says Vinay Chatlani, Partner MD, Retail LLP, Soch.

Founded earlier this year, Fashionara.com, has been instrumental in introducing the online shopper to many innovative features in online shopping in India - video catalogues, look books reflecting international trends, guaranteed overnight delivery in multiple cities, shopping on Facebook, curated apparel and even a one-of-its-kind returns policy. In a bid to make available premium brands to customers anywhere in the country, Fashionara has exclusive tie-ups with premium brands like Calvin Klein, Change!, Radha’s Daughter and will soon add other brands like Soul of Silver and Pari.

Fashionara.com is an e Fashion mall that offers premium merchandise in the space of fashion and lifestyle.

Fashionara


Must ReadView All

Indian govt approves special package for leather, footwear

Textiles | On 16th Dec 2017

Indian govt approves special package for leather, footwear

The Union Cabinet chaired by PM Narendra Modi has approved a special...

EU parliament resolution calls for Cambodia sanctions

Apparel/Garments | On 16th Dec 2017

EU parliament resolution calls for Cambodia sanctions

Following the ongoing crackdown in Cambodia on the opposition and...

Affordable prices to be hit if US pulls out of NAFTA: NRF

Apparel/Garments | On 16th Dec 2017

Affordable prices to be hit if US pulls out of NAFTA: NRF

US retailers’ ability to offer consumers quality products at...

Interviews View All

Giovanni Pizzamiglio, Paolo Crespi & Riccardo Robustelli
Epson, For.Tex & F.lli Robustelli

‘The percentage share of printing in the global textile market is pretty...

Sachin Sharma
Gem Enviro Management Pvt Ltd

There are no significant differences between virgin yarn and PET recycled...

Manuj Terapanthi
Texaura

Transparent supply chain and fair trade will boost sustainable market

Harmeet Singh

New Delhi-based Jogindra Industries Private Limited provides an assortment ...

Nitesh Mittal

Kusumgar Corporates is a leading manufacturer of technical textiles and...

Rikesh Mistry

Jupiter Comtex Pvt Ltd, established in 1973, started its textile machinery ...

Ashok Desai
Bombay Textile Research Association

Bombay Textile Research Association (BTRA) is a leading name in textile...

Larry L Kinn
Suominen Corporation

Larry L Kinn, Senior Vice President - Operations Americas of Suominen...

Kerem Durdag
Biovation II LLC

Kerem Durdag, CEO, Biovation II LLC, provides an insight into future...

Pranav Mishra
Huemn

Designers Pranav Mishra and Shyma Shetty’s Huemn is known for its...

Vaanee Bhatia
Gritstones Clothing

<div>Delhi-based Gritstones Clothing offers quality and exemplary style...

Sonam & Paras Modi
SVA

Sonam and Paras Modi's Sva Couture is synonymous with head-turning...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

December 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
69.6%
No
12.0%
Skip
18.5%

Total Votes: 92

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
62.0%
No
30.4%
Skip
7.6%

Total Votes: 92

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
87.0%
No
9.8%
Skip
3.3%

Total Votes: 92

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
81.5%
No
8.7%
Skip
9.8%

Total Votes: 92


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search