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Urban designer label Soch announces online foray

September 17, 2012 (India)

Soch, popular urban designer label store, announced its online foray. Soch will be available exclusively on India’s first premium e-fashion mall, Fashionara.com. In addition to the 26 Soch stores across India, customers will now be able to shop for from any of the 39,000 pin codes that Fashionara assures delivery to.

Soch will go online first with its work-wear collection on and then move to retailing ethnic wear. The brand will showcase a product line created with hand-picked fabrics like Cottons, Chiffons, Crepes, Silks, Brocades, Voiles and Blends that are sourced from various locations across India including Mumbai, Delhi, Jaipur, Calcutta, Banaras, Mysore and Kancheepuram.

Speaking on this exclusive tie-up, Arun Sirdeshmukh Co-founder & CEO, Fashionara.com said, “We are delighted to host the Soch collection exclusively on Fashionara. Soch is a well known fashion brand of Indianwear and will add to our portfolio of leading International and Indian brands on India's coolest eFashion Mall."

“Going online is the best way for us to make Soch available across the country and leverage the growing popularity of the brand. We were also conscious of the need to go with a like-minded online retailer that our fashion conscious urban audience would identify with. Fashionara stands out for its focus on fashion, the quality of brands available on the site, the sheer visual appeal and the customer experience. I am sure we have a win-win partnership” says Vinay Chatlani, Partner MD, Retail LLP, Soch.

Founded earlier this year, Fashionara.com, has been instrumental in introducing the online shopper to many innovative features in online shopping in India - video catalogues, look books reflecting international trends, guaranteed overnight delivery in multiple cities, shopping on Facebook, curated apparel and even a one-of-its-kind returns policy. In a bid to make available premium brands to customers anywhere in the country, Fashionara has exclusive tie-ups with premium brands like Calvin Klein, Change!, Radha’s Daughter and will soon add other brands like Soul of Silver and Pari.

Fashionara.com is an e Fashion mall that offers premium merchandise in the space of fashion and lifestyle.


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