Home / Knowledge / News / Apparel/Garments / Rebekka as Creative Director & EVP for Gap Global Design
Rebekka as Creative Director & EVP for Gap Global Design
Sep '12
Gap Inc. named Rebekka Bay as Creative Director and Executive Vice President for Gap Global Design, effective October 1. She will be responsible for product sold online and in the nearly 1,600 stores in 42 countries in which Gap operates.

A critically-acclaimed designer, Bay conceptualized, developed and launched the COS brand, part of the Hennes & Mauritz company.  Rebekka spent five years as creative director at COS, starting in 2006, a brand which is now successful across Europe, Asia and the Middle East. Since 2011, she has served as creative director at Bruuns Bazaar, overseeing the design of women’s and men’s apparel.

“We’ve taken the time to identify the right creative leader for Gap and we’ve found that in Rebekka,” said Stephen Sunnucks, president, Gap Inc. international. “We’re confident that Rebekka’s approach to design along with her considerable international experience will allow her to help us build upon the momentum we’re delivering in the business today.”

Art Peck, president of the brand’s North American division, added, “Over the past 17 years, a passion for design and a deep understanding of what consumers want have driven Rebekka Bay’s thriving career.  Her designs are timeless and covetable.”

Bay will be responsible for Women’s, Men’s, 1969, Accessories and Body lines for customers worldwide. She will report to Gap North America President Art Peck and Gap International President Stephen Sunnucks.

“Few brands in the world have the connection with customers that Gap enjoys today,” Bay said.  “I’m incredibly excited to join this talented team and bring Gap’s American casual style to more and more customers.”  

Bay will be based in New York, managing design teams there and at the 1969 office in Los Angeles, and will work closely with Pam Wallack, who leads the Gap Global Creative Center. Tracy Gardner will continue in her role as Creative Advisor to Gap. 

Gap Inc. is a leading global specialty retailer offering clothing, accessories, and personal care products for men, women, children, and babies under the Gap, Banana Republic, Old Navy, Piperlime, and Athleta brands. Fiscal year 2011 net sales were $14.5 billion.

Gap Inc

Must ReadView All

Textiles | On 27th Oct 2016

Teijin Frontier develops Solotex RC lightweight fibre

Teijin Frontier Co. Ltd, fibre products converting company and part...

Tosha Hays addressing the conference. Courtesy: College of Family and Consumer Sciences, UGA

Textiles | On 27th Oct 2016

Industry experts discuss future of fabrics at UGA

Industry experts, researchers and military officials discussed the...

Courtesy: Global Denim Awards

Fashion | On 27th Oct 2016

Anbasja Blanken & Italian mill ITV Denim win GDA

Dutch designer Anbasja Blanken and Italian mill ITV Denim was the...

Interviews View All

Sunil Kumar Sharma
Loknayak JPNSSSG Ltd

'The blend of cotton–linen yarn has high demand in the domestic and...

Angelina Francesca Cheang

'Consumers in the age-group 21 to 38 are driving the activewear trend'

Asim Dalal
Indo Count Retail Ventures

Today, there is no other emerging market as India, "we make in India and...

Johan Berlin
InvestKonsult Sweden AB

Investkonsult Sweden AB has been buying and selling second-hand textile...

Urs Stalder
Sanitized AG

Urs Stalder, CEO, Sanitized AG, talks about the increasing use of hygiene...

Silke Brand-Kirsch
Schlegel und Partner

Silke Brand-Kirsch, executive partner of Schlegel und Partner, a leading...

Silvia Venturini Fendi
Fendi s.r.l

"Yes, my confidence and positive attitude are my strengths and should be...

Yash P. Kotak
Bombay Hemp Company

One of the directors of Bombay Hemp Company, Yash P. Kotak, speaks to...

Bani Batra

Bani Batra’s couture wedding collection is inspired by traditional Indian...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies

October 2016

October 2016

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Browse Our Archives


Advanced Search