Home / Knowledge / News / Apparel/Garments / American Apparel to present at MBFW TOKYO
American Apparel to present at MBFW TOKYO
18
Sep '12
American Apparel, the vertically integrated clothing manufacturer based in downtown Los Angeles, is announcing its participation in Mercedes-Benz Fashion Week TOKYO 2013 S/S (MBFW TOKYO).

American Apparel's participation celebrates the brand's seventh anniversary in Japan. The event will take place at Shibuya Hikarie, the official venue of Mercedes-Benz Fashion Week TOKYO 2013 S/S.

"We wanted to do something new this year and Tokyo is a city that is very open-minded to new, creative ideas, particularly when it comes to fashion. We are honored to be one of the first brands without an appointed designer to show at a high-profile Mercedes-Benz Fashion Week like this," said Katherine Johnson, American Apparel's Japan operations manager.

On the eve of its seventh year of operations in Japan, the American Apparel brand is resurgent. The company now has four stores, a popular online and mobile store as well as an e-commerce platform with Amazon JP. Sales for the company are up 50% over 2011.

"Japan is an exciting market for us right now and we have a recent track record of successful collaborations. We're continuing to try new things to expand the brand and Fashion Week is the perfect place to do that," Johnson said.

Mercedes-Benz Fashion Week TOKYO 2013 S/S takes place on Monday, October 15 and begins at 20:30 JST, with the company's presentation taking place at 22:00. Other sponsors of the show include Maybelline New York and TONI&GUY. American Apparel's anniversary party is produced by ageHa. Catering will be provided by Arms Burger and Ben & Jerry's Ice Cream.

The Japan Fashion Week Organization (JFW Organization) aims to further the strengthening of the competitive power of the Japanese textile and fashion industry, and to encourage its growth.

American Apparel is a vertically integrated manufacturer, distributor, and retailer of branded fashion basic apparel based in downtown Los Angeles, California.

American Apparel

Must ReadView All

Textiles | On 20th Jan 2017

TEA expects budget to upscale textile skill industry

The Tiruppur Exporters’ Association (TEA) has requested the Central...

Textiles | On 20th Jan 2017

Bangladesh could earn $60 billion in exports by 2021

Bangladesh is expected to earn over $60 billion in exports by the...

Courtesy: PIB

Textiles | On 20th Jan 2017

Govt to help Tangaliya weavers purchase looms: Irani

Government of India will facilitate Tangaliya weavers in purchase of...

Interviews View All

Sunil Kumar Sharma
Loknayak JPNSSSG Ltd

'The blend of cotton–linen yarn has high demand in the domestic and...

Vasanth Kumar
Max Fashion India

‘Traditional high-street retailers are now willing to offer franchisees to ...

Awen Delaval
Samatoa

'Natural fibres are appreciated for traditional authenticity'

Ashok Desai
Bombay Textile Research Association

Bombay Textile Research Association (BTRA) is a leading name in textile...

Eamonn Tighe
Nature Works LLC

Eamonn Tighe, Fibres and Nonwovens - Business Development Manager of...

Kai Poehler
Voith Paper GmbH & Co. KG

The glass mat industry is growing by five to eight per cent annually. Kai...

Judy Frater
Somaiya Kala Vidya

Among the many honours showered on Frater, including Fulbright and Ford...

Yash P. Kotak
Bombay Hemp Company

One of the directors of Bombay Hemp Company, Yash P. Kotak, speaks to...

Rupa Sood and Sharan Apparao
Nayaab

Nayaab, an exhibition meant to celebrate Indian weaves, is in its second...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
January 2017

January 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


eNEWS
Insights
Subscribe today and get the latest News update in your mail box.
Advanced Search