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New areas at MFS meet with broad acceptance
18
Sep '12
“It is a pleasure to work here at the fair,” one visitor said commenting on the 33rd edition of MUNICH FABRIC START (4-6 September 2012). What she was referring to here was the fair’s pleasant, constructive working atmosphere, its perfect service and varied supporting programme as well as its comprehensive range of over 860 exhibitors showcasing their fabric and additional collections to kick off the 2013/14 Autumn/Winter season at Munich’s MOC exhibition centre. Organisers were able to confirm the positive mood at the fair and the rising visitor numbers at the press conference.

Despite the airline strike and the tense economic climate especially in southern Europe 18,200 visitors found their way to Munich. This meant the foreign contingent remained at a constant 35%. With some 860 exhibitors MUNICH FABRIC START was even able to post a new record. “So far we have thankfully not seen any falls in numbers. The dif?cult economic situation in Italy, for instance, has not yet really impacted us at all,” said trade fair head Wolfgang Klinder. The fair’s relaxed optimism was once again due to its strong domestic market. 

This meant the European textile sector was in turn able to largely bene?t from the host country’s economic driving force. Also definitely contributing to the success here was the wide range of collections from the strongest market players from Europe, Turkey and China.
 
The quality of the range and the presentation of the new trends in the colour and trend forums were praised by exhibitors and visitors alike. “For us Munich is the kick-off, here we are able to start the new season in full focus,” said Sonja Blömker from Comma, guest speaker at Wednesday’s round table discussion “Sourcing 2.0” organised by MUNICH FABRIC START and TextilWirtschaft at the Kesselhaus venue. 
 
“The new colour scheme and trends were very attractively presented in the foyer. The fair gave us attractive new impulses, especially in the double face and knit segments,” said Blömker. Although menswear is traditionally already ahead in collection sequencing it also uses MUNICH FABRIC START as a source of inspiration and a working platform. 
 
The halls, for instance, saw crowds of designers from Drykorn, Levi’s, Next, Tommy Hil?ger and Hugo Boss through to Giorgio Armani. “In Munich we continue to gather information and later after Paris we sound out the range. Then the themes crystallise,” said Drykorn menswear designer Fred Götz. “It’s fun to be here,” added Matthias Rehbeck from Joop!, “The audience is becoming more and more international and classy. The trade fair has become very structured and ‘grown up’.”

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