New areas at MFS meet with broad acceptance

18 Sep '12

6 min read

“He said production was running to capacity and was to be expanded further in 2013 – another sign of the strong return of jeans, as forecast by many trend experts. Patrick Arce from Olinda con?rmed the popularity here, especially in the full package business. His company carried the fair’s new logo R.M.S. – Ready Made Solutions which were this time extended across the entire trade fair. Visitors were interested in this feature and now also know what this name means,” said Arce.

As ever, visitors also came in search of lightness and sustainable fabrics. The fair’s sustainability expert Alex Vogt from the communication agency Kern in Frankfurt was delighted with visitors’ increased interest in the forums OrganicSelection and Eco Village. Here MUNICH FABRIC START once again showcased the exhibitors’ over 500 sustainable fabrics. “At the beginning only jerseys were featured here. Now it has become a very varied and creative trend forum, also featuring fully certi?ed prints for instance,” explained Vogt.

The supporting programme also underlined the fair’s sustainability focus with lectures by such speakers as Greenpeace’s Ulrike Kallee and the Sustainability Talk in cooperation with the Textile Exchange in the BLUEZONE. The mood at MUNICH FABRIC START’s legendary Oktoberfest on the second day of the fair was really euphoric.

Over 2,000 guests celebrated here in a specially erected marquee with catering care of Feinkost Käfer and music from the famous Oktoberfest band Gerry & Gary.

MUNICH FABRIC START

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