Home / Knowledge / News / Apparel/Garments / Women'secret to open over 300 new stores in China
Women'secret to open over 300 new stores in China
21
Sep '12
Women’secret’s international expansion continues following the signing of a new strategic agreement by Grupo Cortefiel Internacional En China Para La Firma Women’secret. This latest alliance, which comes hard on the heels of the recent agreement signed in March for the Chinese launch of Springfield and Pedro del Hierro, represents another major step forward in the Group’s globalisation strategy to position its brands on key markets with the support of powerful international partners.

The agreement for the launch of women’secret in this Far East giant was signed with The Basichouse (Shanghai) Co., ltd and includes the undertaking to open more than 300 stores and corners over the next five years.

Grupo Cortefiel’s new Chinese partner has consolidated and long-standing experience in the Asian retail sector, where it has been operating since 2000 under four fashion brands:  Basic House, Mind Bridge, Voll and The Class. It currently has a sales network of more than 1,500 stores and corners in South Korea, China, Hong Kong, Russia, Saudi Arabia, Kuwait and Armenia.

This alliance will smooth Grupo Cortefiel’s rapid expansion in several key markets including China, enabling it to further consolidate its international corporate position, backed by its presence in more than 60 countries. 

The retail formats for the Grupo Cortefiel brands will be centred mainly on individual stores and shop in shops situated in department stores throughout the country. 

This agreement is the latest move in Grupo Cortefiel’s international strategy to considerably increase its presence on large key markets, as part of its mid-term objective of positioning 50% of its total sales in international markets.

Grupo Cortefiel

Must ReadView All

Textiles | On 9th Dec 2016

ACIMIT signs MoU with Pakistan textile bodies

In a bid to strengthen the trading in garments and textiles between...

Textiles | On 9th Dec 2016

‘Less demand may make it hard to achieve export target’

The $48 billion target for textiles and garment exports for 2016-17...

Textiles | On 9th Dec 2016

GST Council may decrease tax rates in future: CBEC

The goods and services tax (GST) Council might reduce the proposed...

Interviews View All

Nuno Venda
ROQ

‘There has been an increase in demand for water based inks, rather than...

Amrit Sethia
SOIE

‘The intimatewear category in India is slowly becoming trend-sensitive.’

Evelyne Cholet
UCMTF

‘France had a reputation of being big in new ideas, but poor in marketing...

Lynda Kelly
Suominen Corporation

Suominen Corporation is a manufacturer of nonwovens as roll goods for...

Kevin Nelson
TissueGen

Kevin Nelson, Chief Scientific Officer, TissueGen discusses the growing...

Suresh Patel
Sidwin Fabric

Sidwin Fabric is a manufacturer and exporter of polypropylene textiles and ...

Jay Ramrakhiani
Occasions Elegance Wear

It is believed that by early 19th century, Varanasi weavers had moved away ...

Mike Hoffman
Gildan Activewear SRL

Gildan Activewear, a manufacturer and marketer of branded clothing and...

Sonam & Paras Modi
SVA

Sonam and Paras Modi's Sva Couture is synonymous with head-turning...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
December 2016

December 2016

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


Advanced Search