Currently in India, dENiZEN operates through a network of 272 stores in cooperation with franchisee partners. Levi Strauss & Co. will work closely with its trade partners to ensure a smooth transition during this time.
“Across our company, we are focused on providing our consumers with great products, driving growth and innovation,” said Sanjay Purohit, general manager of India for Levi Strauss & Co. “We made the strategic decision to phase out the dENIZEN brand in order to focus on growing the core Levi’s brand. We value the relationship with our employees and business partners and recognize their contributions toward dENiZEN.”
Purohit continued, “We are committed to the India market and we’ll continue to build on our consumers’ connection to the Levi’s brand by delighting them with great products, exemplary service and a compelling brand experience.”
Levi Strauss & Co. has sold Levi’s clothing in India for more than 18 years. Its products are available through exclusive Levi’s brand stores and multi-brand stores in 200 cities across the country. The company’s main office is in Bangalore and it has additional offices in Kolkatta, Mumbai and Delhi.
Levi Strauss & Co. is one of the world’s largest brand-name apparel companies and a global leader in jeanswear. The company designs and markets jeans, casual wear and related accessories for men, women and children under the Levi’s, Dockers, Signature by Levi Strauss & Co™, and Denizen brands.
Levi Strauss & Co
Textiles | On 29th Apr 2017
European Union (EU) rules are needed to oblige textile and clothing...
Apparel/Garments | On 29th Apr 2017
The forecast for operating income growth in the US over the next 12...
Leadership & Sustainability
Sustainable models are beneficial for brands, retailers and manufacturers
Md Hanifur Rahman
The level of understanding the job role and organisational requirements...
GST will certainly reduce a lot of paperwork in future
Coating at a fibre level is a practice not usually seen in the...
Paolo Ocleppo, Rotary Cutting Segment manager, Sandvik Hyperion discusses...
Technical Absorbents Ltd
Mark Paterson, R&D manager of Technical Absorbents Ltd talks about Super...
Label Ritu Kumar
‘Classics will return’ "There are a lot of people wearing western clothes ...
"Now we can see the Russian trend in international fashion. And Russian...
Rupa Sood and Sharan Apparao
Nayaab, an exhibition meant to celebrate Indian weaves, is in its second...
Apparel/Garments | On 28th Apr 2017