Home / Knowledge / News / Apparel/Garments / allegra by Allegra Hicks to be launched at John Lewis
allegra by Allegra Hicks to be launched at John Lewis
27
Sep '12
For autumn winter 2012, Allegra Hicks is launching allegra by Allegra Hicks – a new diffusion fashion line of her eponymous label, which will be stocked exclusively in select John Lewis branches and online.

Allegra is internationally renowned for her print designs and this expertise shines through in her autumn winter collection, which is characterised by her signature look and feel, but with modern adaptations of her trademark print such as digital flower and snake effect designs.

The first allegra by Allegra Hicks collection for autumn winter has been inspired by the rich colours of precious stones and metals. The collection is rich with ruby hues, magentas, amethysts and the cool tones of lapis lazuli, combined with rich gold and silver shades. The collection includes a selection of tops, dresses and a jumpsuit in materials including luxury jersey fabrics and crepe, with prints inspired by the forms of nature and winter gardens.

Jo Hooper, Head of Womenswear Buying at John Lewis, says, “allegra by Allegra Hicks fuses Allegra’s iconic prints with classic cuts in flattering designs and will take the John Lewis woman from her desk to cocktails, or a dinner, effortlessly. A hero piece from the autumn winter collection is an eye-catching emerald print jumpsuit in Allegra’s signature tear drop design, which is set to be a party essential this Christmas.”

John Lewis


Must ReadView All

Indian govt relaxes cabotage rule for cotton transport

Textiles | On 25th May 2018

Indian govt relaxes cabotage rule for cotton transport

The Government of India has relaxed cabotage rules for transportation ...

Courtesy: Teejay Lanka

Textiles | On 25th May 2018

Teejay Lanka doubles production capacity at Indian mill

Teejay Lanka, one of Sri Lanka’s largest textile manufacturers, has...

Courtesy: Messe Frankfurt/Yarn Expo Autumn edition

Textiles | On 25th May 2018

Yarn Expo Autumn 2018 scheduled earlier

Over 500 exhibitors are expected at the Yarn Expo Autumn 2018, being...

Interviews View All

Headhonchos
Indian fashion industry

Cotton consumption will keep growing in the Indian fashion industry

Mohammad Mamun Ar Rashid
UL VS Bangladesh Ltd

Productivity, creativity and innovation play a vital role in the growth of ...

Karin Ekberg
Leadership & Sustainability

Sustainable models are beneficial for brands, retailers and manufacturers

Akshat Chaudhary

Aizome, Asia's first Fairtrade denim brand, is all set to launch next...

Harsh Shah

Fynd is the central online shopping destination for fashion, offering...

Harmeet Singh

New Delhi-based Jogindra Industries Private Limited provides an assortment ...

Marten Alkhagen
Swerea IVF AB

Marten Alkhagen, Senior Scientist - Nonwoven and Technical Textiles of...

Kerem Durdag
Biovation II LLC

Kerem Durdag, CEO, Biovation II LLC, provides an insight into future...

Urs Stalder
Sanitized AG

Urs Stalder, CEO, Sanitized AG, talks about the increasing use of hygiene...

Aditi Somani
Aditi Somani

Aditi Somani specialises in luxury fusion wear with international cuts and ...

Sidharth Sinha
Sidharth Sinha

<b>Sidharth Sinha</b> has contributed to the successful rebirth and...

Madhu Jain
Madhu Jain

She grew up in the walled city of Old Delhi, completed her studies, and...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


May 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Advanced Search