Home / Knowledge / News / Apparel/Garments / allegra by Allegra Hicks to be launched at John Lewis
allegra by Allegra Hicks to be launched at John Lewis
Sep '12
For autumn winter 2012, Allegra Hicks is launching allegra by Allegra Hicks – a new diffusion fashion line of her eponymous label, which will be stocked exclusively in select John Lewis branches and online.

Allegra is internationally renowned for her print designs and this expertise shines through in her autumn winter collection, which is characterised by her signature look and feel, but with modern adaptations of her trademark print such as digital flower and snake effect designs.

The first allegra by Allegra Hicks collection for autumn winter has been inspired by the rich colours of precious stones and metals. The collection is rich with ruby hues, magentas, amethysts and the cool tones of lapis lazuli, combined with rich gold and silver shades. The collection includes a selection of tops, dresses and a jumpsuit in materials including luxury jersey fabrics and crepe, with prints inspired by the forms of nature and winter gardens.

Jo Hooper, Head of Womenswear Buying at John Lewis, says, “allegra by Allegra Hicks fuses Allegra’s iconic prints with classic cuts in flattering designs and will take the John Lewis woman from her desk to cocktails, or a dinner, effortlessly. A hero piece from the autumn winter collection is an eye-catching emerald print jumpsuit in Allegra’s signature tear drop design, which is set to be a party essential this Christmas.”

John Lewis

Must ReadView All

Textiles | On 25th Oct 2016

Arvind to dilute 10% stake in brand business arm

Arvind Limited, one of India’s largest integrated textile and apparel ...

Courtesy: Commonwealth Bank of Australia

Textiles | On 25th Oct 2016

World’s first cotton shipment using Skuchain’s Brackets

The world’s first trade transaction involving shipment of cotton...

Textiles | On 25th Oct 2016

Cotton yield to increase to 568.29 kg/ha in 2016-17: CAB

At its first meeting for the cotton season 2016-17, the Cotton...

Interviews View All

Amit Jain
Shingora Textiles Ltd

‘In terms of fabric, the fastest growing category for us is a blend of...

Pinkesh Jain
Everflow Petrofils Ltd

‘An innovative technology which India needs desperately is the...

Karan Suratwala
Key Textile Accessories Private Limited

Chinese imports are destroying the supply chain

Lynda Kelly
Suominen Corporation

Suominen Corporation is a manufacturer of nonwovens as roll goods for...

Giorgio Mantovani
Corman S.p.A

Giorgio Mantovani, MD of Corman, with a presence in both Milano and New...

Urs Stalder
Sanitized AG

Urs Stalder, CEO, Sanitized AG, talks about the increasing use of hygiene...

Pranav Mishra

Designers Pranav Mishra and Shyma Shetty’s Huemn is known for its...

Sonam & Paras Modi

Sonam and Paras Modi's Sva Couture is synonymous with head-turning...

Yash P. Kotak
Bombay Hemp Company

One of the directors of Bombay Hemp Company, Yash P. Kotak, speaks to...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies

October 2016

October 2016

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Browse Our Archives


Advanced Search