Home / Knowledge / News / Apparel/Garments / Nike to reopen flagship brand presence in Chicago
Nike to reopen flagship brand presence in Chicago
28
Sep '12
Nike Chicago will reopen its doors, inviting Chicagoans into a newly remodeled, expanded retail space that reflects Nike's multi-category store concept.  Former Chicago White Sox player and multi-sport legend Bo Jackson, who helped open Nike's original brand presence on Michigan Avenue more than twenty years ago in 1991, will help welcome Chicagoans back to the brand's flagship presence on Michigan Avenue which now hosts Nike's largest retail basketball collection and the brand's first fully dedicated digital hub.

Nike Chicago will  feature memorabilia exclusive to Chicago, including mascots andlogos representing more than 40 local high schools and professional sports teams, exclusive Chicago Bears historical photos, a complete collection of Jordan footwear on display, and in-store photography featuring local Chicago runners and artwork celebrating Chicago neighborhoods. And befitting of the city that the great two-time Olympian Michael Jordan played for during his 13 seasons with the Bulls, Nike Chicago will also be home to the world’s largest, premium selection of Jordan Brand footwear, apparel and equipment.

"Some of the greatest moments in my life took place in Chicago and the city will always have a special place in my heart," said Basketball Hall of Famer Michael Jordan. "I am excited that the Jordan Brand will be a key part of the new location and that the store will continue to be a destination for consumers in Chicago and around the world."

The new Chicago store is located at the same address--669 N. Michigan Avenue--but has an entirely new look, starting with the façade, as a more-than-50,000-square-foot, four-story retail destination. Nike Chicago reflects the Nike brand retail concept launched in 2010, offering apremium assortment of footwear, apparel and equipment for men, women and young athletes across core sport categories (running, training, basketball, football, sportswear, soccer, golf and tennis), Nike’s latest innovations to create a digital ecosystem for athletes at every level (Nike+ Basketball, Nike+ Running, the Nike+ Fuelband and more), and a NIKEiD studio allows consumers to customize and personalize Nike products to their specifications, with the help of trained design consultants.

"We are proud to be a long-standing partner to the Chicago community, and to offer a renewed, multi-category brand experience for Chicagoans and visitors to this amazing city," said Tim Hershey, Vice President of Nike North America Retail. "Nike has a deep sports history and connection to Chicago athletes--from running events to high school football and basketball-- and we look forward to continuing to inspire and serve athletes of all levels as they train and compete and express their love of sport."  

Grand Opening activities include a ribbon-cutting ceremony with Bo on September 27 as well as football- and running-focused events over the next few weeks.  To keep the Chicago community moving after the grandre-opening, Nike Chicago will host complimentary Nike+ Run Club on Thursdays at 6:30 p.m. beginning Oct. 4and Nike+ Training Club on Tuesdays at 6:30p.m., beginning Oct. 16.

Must ReadView All

Courtesy: H&M

Apparel/Garments | On 30th Mar 2017

H&M group's sales increase 7% in 3 months to Feb '17

The H&M group's sales including VAT amounted to SEK 54,369 million...

Textiles | On 30th Mar 2017

India Inc should work for July 1 GST roll out: Fin sec

The Goods and Services Tax (GST) will take India into a very exciting ...

Textiles | On 30th Mar 2017

Azerbaijan cotton industry created 64,000 jobs last year

Cotton industry in Azerbaijan created 64,000 jobs in 2016, and a...

Interviews View All

Angelina Francesca Cheang
MY ANJE

'Consumers in the age-group 21 to 38 are driving the activewear trend'

Viral Desai
Zenitex Mill Pvt Ltd

Full of green energy

Milind Khandwe
Hindoostan Innovation Centre

‘Modern technical textile is an indispensable tool for science and...

Johan Berlin
InvestKonsult Sweden AB

Investkonsult Sweden AB has been buying and selling second-hand textile...

Ashok Desai
Bombay Textile Research Association

Bombay Textile Research Association (BTRA) is a leading name in textile...

Mark Paterson
Technical Absorbents Ltd

Mark Paterson, R&D manager of Technical Absorbents Ltd talks about Super...

Silvia Venturini Fendi
Fendi s.r.l

"Yes, my confidence and positive attitude are my strengths and should be...

Jay Ramrakhiani
Occasions Elegance Wear

It is believed that by early 19th century, Varanasi weavers had moved away ...

Sonam & Paras Modi
SVA

Sonam and Paras Modi's Sva Couture is synonymous with head-turning...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
March 2017

March 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


eNEWS
Insights
Subscribe today and get the latest News update in your mail box.
Advanced Search