Buoyant mood results in great business at Pure London

Buyers saw the biggest selection of womenswear, footwear, accessories, premium brands, young fashion, intimate wear and childrenswear all under one roof, with many brands choosing to present their S/S13 collections exclusively at Pure London. Womenswear brands included Almost Famous, Fenn Wright Manson, Pamplemousse and Fever alongside top young fashion brands Little Mistress, Kat Von D Los Angeles, Glamorous.

 

The 'who's who of fashion buying attended Pure London this weekend and exhibitors reported plenty of orders being written and good business being done#

Footwear and accessory brands included Jeffrey Campbell, Becksondergaard, Melissa, House of Harlow 1960, French Sole, Tatty Devine, Sultanesque and Christian Lacroix. Pure Junior launched this season in the National Hall, with selected childrenswear brands including Yumi Girls, More Stories, Crew, Little Marc Jacobs and French Connection Kids. Ally Tayler, Director of childrenswear brand Kite commented ‘We have seen a lot of buyers and have had lots of new leads from people we would normally not see. We have spoken to lots of womenswear buyers who are considering placing orders with us.’

 

The 'who's who of fashion buying attended Pure London this weekend and exhibitors reported plenty of orders being written and good business being done#

Within the new hall, the Pure Body section dedicated to lingerie and swimwear has been a great success. Huge demand and fantastic feedback from visitors means this section will grow significantly in 2013. Laura Fuser, Export Manager of Cosabella confirmed ‘Pure Lingerie has been an excellent show for us, much better than we expected. We have met with some great retailers. The atmosphere that been created around the new Gallery Catwalk has been superb.’

 

The 'who's who of fashion buying attended Pure London this weekend and exhibitors reported plenty of orders being written and good business being done#

‘I have been thrilled to spend three days in such a positive environment, despite all the challenges in the industry right now the atmosphere has been buoyant. We have had a great show with both the clothing line and the launch of footwear, writing orders with all the right buyers’ commented Mark Hackney, Kat Von D.

 

The 'who's who of fashion buying attended Pure London this weekend and exhibitors reported plenty of orders being written and good business being done#

Sarah Lawrence, Event Director of Pure London summed up the mood at Pure: ‘The overall vibe of Pure London has been extremely positive amongst both exhibitors and visitors. The combination of exciting features, catwalks, seminar content and brands have all contributed to an exciting and inspiring event. We are already looking forward to the next show 10-12 February 2013.’