Launch of new menswear brand 'Judge & Jury'

Boasting a background with strong northern roots, and a consumer who is proud to wear his status on his sleeve - Judge & Jury fuses detailed classic menswear designs with an obvious streetwear merit. Our consumer will work hard but play harder...their opinion is the only one that matters, being both the Judge...and the Jury!

The brand will introduce a range of denim, chinos, graphic and casual tees, knitwear and outerwear pieces making sure they have a variety of on trend product for the modern youth culture. A strong denim offer, with innovation of fabrication, application, design and details, combined with highly commercial pricing will make sure the brand talks specifically to their target consumer of confident young men who care about what they wear.

The brand will be targeting selective independent and department retails stores that will be supported by clear POS and retail stratergy. The brand is aiming to be available initially in key influential independents for AW12 with more chain stores, department stores, catalouge and internet retail doors opening up over the course of next year.

Judge & Jury