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David's Bridal unveils Melissa Sweet collection in Canada

October 05, 2012 (Canada)

Legendary bridal designer, Melissa Sweet is unveiling her Melissa Sweet for David's Bridal Collection this month exclusively in David's Bridal stores nationwide, in Canada and online. The inaugural collection of Melissa Sweet for David's Bridal is comprised of seven poetic gowns that combine a softly modern aesthetic with classic dressmaking details. The collection – which showcases Melissa Sweet's coveted ethereal, romantic and vintage design style.

"I look forward to bringing the Melissa Sweet aesthetic to an entirely new segment of brides," says Melissa Sweet. "Our first collection is a beautiful expression that speaks to the bride who loves vintage dressing and wants something a little different than the traditional glitz and glam."

Melissa Sweet rose to the top of the wedding world with her original designs. She was featured regularly in leading bridal and fashion publications and was recognized for dressing celebrities, including Guiliana Rancic, Beverly Mitchell and Kristin Smith. 

In 2010, she took a sabbatical to start a family in Costa Rica where she also founded Vida Autentica, a non-profit that helps nourish families and foster economic prosperity throughout the developing world by building greenhouses and funding organic agriculture education programs.

"This expansion is one of the most significant for David's Bridal in recent years and will build upon our portfolio of designer collections, including designers Vera Wang, Oleg Cassini and Galina Signature," says Bob Huth, President and CEO of David's Bridal. "We are excited to offer another new and exciting opportunity to brides who have been longing for Melissa Sweet's modern vintage style aesthetic."

The Melissa Sweet for David's Bridal collection is inspired by a bride who is romantic in spirit and has a keen appreciation of heirloom accents that are delivered with an updated fashion sensibility. The bride has a passion for vintage pieces and wears them in an incredibly stylish and modern way.

The Melissa Sweet for David's Bridal collection will be available in sizes 0-14 in select stores and online. Additionally, sizes 16-26 will be available for special order in stores. The collection includes styles ranging from voluminous ball gowns to slim fit-and-flares adorned with lace appliques and intricate embroidery detailing, along with coordinating veils.


David's Bridal
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