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Warnaco's CKU celebrates 30th anniversary

05 Oct '12
4 min read

The latest men’s campaign created for the launch of Calvin Klein Underwear Bold features new model, Matthew Terry, alongside models Myles Crosby, Arran Sly and Chris Garavaglia. Embodying the vibrant product, the visuals have a vivid, powerful, and athletic spirit, reminiscent of the brand’s first campaign featuring U.S. Olympic pole vaulter Tom Hintnaus. 

This consistent impactful and timeless quality is a common element found throughout the brand’s history of iconic advertising, which has featured numerous leading actors – like Hilary Swank, Zoe Saldana, Mark Wahlberg and Djimon Hounsou – as well as top models, such as Natalia Vodianova, Christy Turlington and Antonio Sabato Jr. Dutch supermodel Lara Stone, who has a longstanding relationship with Calvin Klein, Inc., was recently added to that prestigious group with the Fall 2011 campaign introducing Calvin Klein Naked Glamour. 
 
Ms. Stone is now featured in the current Fall 2012 Calvin Klein Underwear campaign, which supports the launch of the new Calvin Klein Push Positive line.
 
Calvin Klein Underwear campaigns have also pushed the envelope through their provocative pairings, such as the legendary shots of Kate Moss and Mr. Wahlberg, or the sensuous images of Eva Mendes and Jamie Dornan. The Spring 2010 Calvin Klein X Underwear campaign made another epic statement, when it brought together four popular talents from different backgrounds and nationalities: American actors Kellan Lutz and Mehcad Brooks, and two international sports stars, Spanish tennis star Fernando Verdasco and Japanese soccer player Hidetoshi Nakata.   
 
Calvin Klein, Inc. is one of the leading fashion design and marketing studios in the world. It designs and markets women’s and men’s designer collection apparel and a range of other products that are manufactured and marketed through an extensive network of licensing agreements and other arrangements worldwide. Brands/lifestyles include Calvin Klein Collection, ck Calvin Klein, Calvin Klein, Calvin Klein Jeans and Calvin Klein Underwear.  

Calvin Klein Underwear

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