Home / Knowledge / News / Apparel/Garments / Under Armour unveils football uniforms to support WWP
Under Armour unveils football uniforms to support WWP
09
Oct '12
Under Armour, the leading athletic performance apparel and footwear brand, unveiled its annual specially designed football uniforms in support of Wounded Warrior Project (WWP), a non-profit organization that provides programs and services for injured service members and their families.

This year, Boston College and the University of Hawaii will feature the head-to-toe custom uniforms on October 27 and November 24, respectively, as part of Under Armour’s UA Freedom initiative, developed to help raise awareness and support for our nation’s military and public safety officials.

The patriotic, freedom-inspired uniforms will be worn by Boston College on October 27th, when they host the University of Maryland. The University of Hawaii uniforms, which will debut during their November 24th match-up with UNLV, will also feature coldblack technology that blocks the heat of the sun to help athletes feel cooler and more comfortable.

These designated games mark the fourth year Under Armour has created customized uniforms, including cleats, gloves, and helmets to benefit WWP. To further honor all veterans, each team will replace the last names on the back of their jerseys with a core value declaration – Duty, Honor, Courage, Commitment, Integrity, Country, or Service.

Team personnel will also pay tribute to the veterans with specially designed sideline gear that features the WWP patch. Following the games the jerseys will be auctioned off on the schools’ websites with 100% of proceeds benefitting WWP.

“We remain grateful for the continued service of our Armed Forces, and we recognize how important it is to support our nations’ heroes that have made the ultimate sacrifice to protect our country,” said Matt Mirchin, SVP Brand and Sports Marketing, Under Armour. “We are privileged to work with Wounded Warrior Project, the University of Hawaii and Boston College to carry on the tradition of these special games.”

In addition to the game uniforms, Under Armour is developing custom UA and WWP co-branded fan gear that will be made available on UA.com and at campus bookstores at each university. Fans can also visit UA.com and select retailers to purchase custom footwear. Between August 2012 and December 2012, Under Armour will make a donation of over $1 million to the Wounded Warrior Project benefiting injured service members and their families.

“Under Armour has been an important supporter of Wounded Warrior Project,” said Steve Nardizzi, executive director, Wounded Warrior Project. “The donations and awareness raised by Under Armour will help support Wounded Warriors and their families throughout their recovery process and their transition back to everyday life.”

Consumers can also gift a Wounded Warrior Project UA Backpack to injured heroes. Each backpack contains WWP-embellished Under Armour product, toiletries and other comfort items andis presented to Wounded Warriors recovering in military medical facilities across the country and in Landstuhl, Germany. To date, Under Armour has sent more than 6,500 backpacks to wounded heroes since the brand’s involvement starting in 2010.

Under Armour


Must ReadView All

Apparel/Garments | On 23rd Sep 2017

AAFA urges negotiators to preserve TPLs in NAFTA

The American Apparel & Footwear Association (AAFA), an alliance of...

Textiles | On 23rd Sep 2017

SIMA urges Centre to re-look duty drawback rates

he Southern India Mills’ Association (SIMA) has appealed to the...

Textiles | On 23rd Sep 2017

PKR 690.65-mn budget for Pakistan Cotton Committee

The Pakistan Central Cotton Committee (PCCC) recently approved a PKR...

Interviews View All

Representatives
Textile & apparel industry

GST is a complicated and lengthy process

Manuj Terapanthi
Texaura

Transparent supply chain and fair trade will boost sustainable market

Cindy McNaull
Cordura

We have broad range of options in durable fabrics

Giorgio Mantovani
Corman S.p.A

Giorgio Mantovani, MD of Corman, with a presence in both Milano and New...

Urs Stalder
Sanitized AG

Urs Stalder, CEO, Sanitized AG, talks about the increasing use of hygiene...

Suresh Patel
Sidwin Fabric

Sidwin Fabric is a manufacturer and exporter of polypropylene textiles and ...

Yash P. Kotak
Bombay Hemp Company

One of the directors of Bombay Hemp Company, Yash P. Kotak, speaks to...

Rupa Sood and Sharan Apparao
Nayaab

Nayaab, an exhibition meant to celebrate Indian weaves, is in its second...

Vaanee Bhatia
Gritstones Clothing

<div>Delhi-based Gritstones Clothing offers quality and exemplary style...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

September 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
74.5%
No
12.8%
Skip
12.8%

Total Votes: 47

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
61.7%
No
25.5%
Skip
12.8%

Total Votes: 47

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
87.2%
No
6.4%
Skip
6.4%

Total Votes: 47

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
70.2%
No
10.6%
Skip
19.1%

Total Votes: 47


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search