Home / Knowledge / News / Apparel/Garments / Li-Ning & NBA star Dwyane Wade launch new apparel brand
Li-Ning & NBA star Dwyane Wade launch new apparel brand
10
Oct '12
China's leading sportswear company, Li-Ning Company, and NBA All-Star Dwyane Wade, announced the creation of a new athletic footwear and apparel brand called WADE, which will serve as the centerpiece of the corporation's growing international basketball strategy, and be shaped by an unprecedented level of creative and strategic direction from the two-time NBA Champion.

Mr. Li Ning and Wade announced the multi-year partnership at a press conference earlier today in Beijing.  Elements will include a signature line of adult apparel and footwear, available soon at Li-Ning retail stores and online throughout China, and set to debut in the United States in 2013. Financial terms of the deal were not disclosed.

The unique partnership will seek to connect Wade's renowned methods of style, training, and personal growth with Li-Ning's values of dream, inspiration and enterprise.  It will draw upon the similar business and athletic philosophies upheld by Wade and Mr. Li Ning, a three-time Olympic Gold Medalist in Gymnastics in 1984, and the final torchbearer, who lit the 2008 Beijing Olympic Games cauldron in one of the most memorable moments ever during an Olympic Opening Ceremony.

"I am so proud to welcome Dwyane Wade to the Li-Ning family," said Li Ning, Founder of Li-Ning Company. "Dwyane is a superstar for his athletic achievements, and also for the way he carries himself on and off the NBA court.  I have come to understand what motivates him, what he cares about, and the personal and professional path he wants to take in the coming years.

There are remarkable similarities between Dwyane and myself in this regard, and I could not be more excited about developing a brand with him that speaks to those shared views.  At the same time, the WADE brand will deliver the high quality and performance characteristics consumers have come to expect of our Company."

Wade will serve in an official capacity as Chief Brand Officer, and be responsible for guiding the creative direction of all WADE products. He will work with Li-Ning's WADE leadership team to spearhead the global marketing strategies and initiatives aimed to build brand awareness in the United States and China.

Wade will provide significant input and approval license of all future endorsers for the WADE brand, and be instrumental in selecting the athletes he feels best embody the presence, perspective and personality of the brand.


Must ReadView All

Courtesy: Bangladesh Bank

Apparel/Garments | On 22nd May 2018

Bangladesh Bank enhances EDF loan limit to $25 million

Bangladesh Bank has enhanced the loan limit under Export Development...

Sri Lanka's textile imports up 32.5% in February 2018

Textiles | On 22nd May 2018

Sri Lanka's textile imports up 32.5% in February 2018

In what might be an indication of higher exports in the coming...

Provide power at Rs 8/kWh to textile units: APTMA

Textiles | On 22nd May 2018

Provide power at Rs 8/kWh to textile units: APTMA

All Pakistan Textile Mills Association (APTMA) has asked the...

Interviews View All

Top executives
Textile & apparel bodies

The mid-term review of FTP is progressive, growth oriented

Shiladitya K Joshi
Truetzschler India Private Limited

India ITME provides a platform to interact with our stakeholders

Veronique Lee
Modavanti

‘Sustainable fashion is trending upwards, slowly but surely, as people...

Abhishek Pachauri

Reckon Industries adapts latest systems for manufacturing from designing...

Harmeet Singh

New Delhi-based Jogindra Industries Private Limited provides an assortment ...

Tom Adeyoola

Describing itself as the best body shape and garment fit company in the...

Mohammad Hassan
Biax Fiberfilm

About one in every 20 patients picks up an infection while hospitalised....

Urs Stalder
Sanitized AG

Urs Stalder, CEO, Sanitized AG, talks about the increasing use of hygiene...

Suresh Patel
Sidwin Fabric

Sidwin Fabric is a manufacturer and exporter of polypropylene textiles and ...

Prathyusha Garimella
Prathyusha Garimella

Hyderabad-based designer <b>Prathyusha Garimella</b> is known for blending ...

Priya Somaiya
Usha Social Services

The Usha Silai label from Usha International is all set for a retail...

Aditi Somani
Aditi Somani

Aditi Somani specialises in luxury fusion wear with international cuts and ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


May 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Advanced Search