George Zaharoff, designer of fine tailored menswear and accessories, announces the opening of the Zaharoff brand’s first flagship retail store in Chicago at 110 E Oak Street. The Zaharoff store will open to the public on Saturday, October 27, 2012, with a VIP launch party hosted by Chicago Social and Men’s Book publishers Modern Luxury on Thursday, October 25. The three-floor, 6,000 square foot location will also offer the very first Marilyn Miglin Institute.
The new store will showcase Zaharoff’s modern American lifestyle collection, including items exclusive to the East Oak Street location. Luxury tailored suits, sport jackets, trousers and shirts will be the main focus, with furnishings such as neckwear, wallets, cufflinks and seasonal items completing the offering. All items will also be available on the Zaharoff e-commerce website scheduled to launch in time for the 2012 holiday shopping season.
“The Zaharoff store is taking the men’s luxury clothing experience to a level not seen in a long time,” says George Zaharoff. “Retail is on the street level, and my atelier upstairs is connected by a grand staircase. We wanted to take the heritage and creative intimacy of the old European fashion houses—think Coco Chanel and Christian Dior —and combine that experience with the reach made possible through modern-day social media. 110 East Oak Street will be the heart of the House of Zaharoff.”
Internationally renowned architect, Jordan Mozer, helped to transform the 110 East Oak Street space to realize Zaharoff’s vision for a warm and inviting atmosphere complementing the unique lifestyle retail destination.
Zaharoff is a luxury menswear brand defined by modern American style rooted in the classic American suit but updated with a sexier silhouette, a style of simple elegance and understated luxury that expresses individuality through the finest fabrics and unique details.