Nike has reinforced its commitment to the future of Australian football, announcing an 11-year deal with Football Federation Australia (FFA), cementing a 20-year partnership.
The deal not only signifies the largest single commitment of term and financial contribution between an Australian national sporting team and an apparel manufacturer, it is also the largest guaranteed sponsorship investment for the FFA since its inception in 2004.
Nike’s partnership with the FFA kicked off in 2004 and this renewal marks the third consecutive agreement between the two organisations over nine years.
Paul Faulkner, General Manager, Nike Pacific commented: “Nike is dedicated to the development and success of the game of football both locally and on a global scale.
"This renewal solidifies Nike’s commitment to the sport in Australia and supports each and every player in the game.
From the elite level with the Qantas Socceroos and Westfield Matildas, to professional via the Hyundai A-League, to our various grassroots initiatives such as youth teams, The Chance and Manchester United Premier Cup, Nike is focused on ensuring the ongoing success of Australian Football.”
“Today’s announcement of an 11-year sponsorship extension represents an overwhelming vote of confidence in Australian football and it’s incredibly exciting future,” FFA CEO Ben Buckley said.
“It’s a powerful symbol of the emerging strength of the game in this country. I thank Nike for their unwavering commitment to Australian football and their substantial investment in the game."
As part of the new deal, national teams will continue to receive a Nike team kit that incorporates world-leading technology, innovative design to enhance performance on the pitch, and ecologically sound production of team kits made from recyclable materials