Home / Knowledge / News / Apparel/Garments / WBCP EMEA & TV Mania to create Superman based clothing
WBCP EMEA & TV Mania to create Superman based clothing
17
Oct '12
Warner Bros. Consumer Products (WBCP) returns to Brand Licensing Europe 2012 with a showcase of some of today’s hottest properties, including tentpole films, “The Hobbit: An Unexpected Journey” (December 2012) and “Man of Steel” (June 2013).

WBCP will support “Man of Steel” with a retail launch across Europe beginning spring 2013 and feature ground breaking toy lines, multi-demo soft lines and sophisticated food and promotion programmes. “Man of Steel” is a film unlike any other in the franchise and is expected to inject more energy into what is currently a powerhouse franchise for WBCP and its partners.

EMEA apparel licensee TV Mania and children’s nightwear firm Aykroyd and Sons in the UK are the latest licensees to join this evergreen franchise. Further, licensees already on board for the film include global toy partner Mattel; Rubie’s Costumes for dress up; HarperCollinsPublishers as the worldwide English language publishing partner; and apparel partner Bioworld; among many other global and regional licensees.

“The Hobbit: An Unexpected Journey” releases in December 2012, the first of a trilogy of films adapting the enduringly popular masterpiece “The Hobbit,” by J.R.R. Tolkien. Anticipating another blockbuster trilogy, WBCP continues to enlist leading licensees and retail partners that understand the opportunities the franchise presents.

Co-master toy partner for “The Hobbit” Trilogy is Vivid Group, along with The Bridge Direct; and HarperCollinsPublishers will publish the official film tie-in books. LEGO is producing a range of incredible build-and-play construction sets, Ravensburger is on board for puzzles and card games, Rubie’s is developing a dress-up line, and Eaglemoss' “The Hobbit” chess set launches worldwide early next year.

In addition to the huge opportunities in support of its tentpole films, WBCP is committed to continually investing and developing its outstanding portfolio of classic properties.

DC Comics continues to be recognised as a rich seam of new content and as the Batman and Superman franchises expand their strength and brand, partners are provided with ever-inspiring visuals. Additionally, Warner Bros. Animation is producing two animated series, “Young Justice: Invasion” and the upcoming “Teen Titans Go!,” which follow the adventures of the teenaged super heroes, as well as the forthcoming “Beware The Batman.”

Bursting its way back onto the licensing scene is the fan-favourite classic “Batman Classic TV Series.” WBCP is bringing all the favourite characters back, featuring the likenesses of the actors from the television series as part of the “Batman Classic TV Series” licensing program. The program will also showcase the vintage styles of the classic series and be highlighted by captured photography from the live-action series, as well as the illustrated character art inspired by the series’ animated opening sequence, and will incorporate the vehicles, gadgets and catchphrases that made the show the cultural phenomenon it is today.


Must ReadView All

Courtesy: VF Corporation

Apparel/Garments | On 5th May 2016

VF Corp’s Q1 2016 revenue up 2% to $2.8 billion

VF Corporation reported a rise of 2 per cent in its total revenue to...

Textiles | On 5th May 2016

Brazilian cotton prices rise nearly 10% in April

Firm demand, decrease in supply from important cotton growing...

Apparel/Garments | On 5th May 2016

Kishore Biyani named Future Retail’s vice-chairman

Future Retail has appointed its Independent Director VK Chopra as...

Interviews View All

Nick Preston
Hardy Amies

What are the popular apparel fashion trends in UK? Why do you think is the ...

Siddharth Biyani
Mangalam Industries Pvt Ltd

How is the man-made fibre (MMF) industry shaping up? How is Mangalam...

Mr. Subhash Bhargava
Colorant Limited

What is the current scenario for colorants and specialty chemicals in...

Mark Paterson
Technical Absorbents Ltd

<b><i>Mark Paterson, R&D manager of Technical Absorbents Ltd talks about...

Eamonn Tighe
Nature Works LLC

<b><i>Eamonn Tighe, Fibres and Nonwovens - Business Development Manager of ...

Daniel Dwight
Cooley Group

An international executive with significant experience leading high-tech...

Jay Ramrakhiani
Occasions Elegance Wear

It is believed that by early 19th century, Varanasi weavers had moved away ...

Karan Arora
Karan Arora

Bridal couture created with rich Indian heritage, exquisite craftsmanship...

Pranav Mishra
Huemn

Designers Pranav Mishra and Shyma Shetty’s Huemn is known for its...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
April 2016

F2F Magazine

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


feedback
We would love to hear from you about your experience using the new interface. A quick review of yours would help us give you a better experience.
Advanced Search