WBCP EMEA & TV Mania to create Superman based clothing

17 Oct '12

5 min read

“Looney Tunes,” a cornerstone of the Warner Bros. portfolio, remains a favourite with food and apparel partners across EMEA and will be supported by a second season of “The Looney Tunes Show,” which just launched in the U.S. In a new pan-European deal, Eleven Paris will join the Dolce & Gabbana, Braccialini, ICE Iceberg and Primark by producing “Looney Tunes”-themed products, as well as DC Comics apparel launching in December. Also, for the first time in nearly a decade, WBCP has signed a master toy partner for “Looney Tunes” which will be announced at the show.

On a local country level, the “Looney Tunes” brand continues to excel with France celebrating an innovative partnership with EMTEC which has sold one million “Looney Tunes”-inspired USB flash drives in less than a year and is set to launch a new range of USBs and a “Looney Tunes” MP3 player later this month.

And “Looney Tunes “isn’t the only classic animation brand celebrating new content and new toy deals. WBCP is excited to showcase the recently announced new animated series “The Tom and Jerry Show,” from Warner Bros. Animation. Additionally, Giochi Preziosi, the master toy partner for the property across Western Europe and Turkey, will launch its first “Tom and Jerry” toy line this year and hero products will include “Classic Chaos” and “Tag Team” figurine assortments, “Madness Mayhem” playsets and “Whack and Win” action games.

WBCP continues to keep the “Scooby-Doo” brand fresh, relevant and exciting, and has announced a deal with Character Options which will move Scooby, Shaggy, Fred, Velma and Daphne into the construction toy category for the first time next year. “Scooby-Doo” continues to enjoy success across the region and remains a highly successful Halloween partner for retailers such as Sainsbury’s.

Zulueta concluded, “Our commitment to new content, our innovative approach to new products and our collection of the hottest new and classic entertainment brands will come together at BLE this year and clearly demonstrate why WBCP is Europe’s leading entertainment licensor.”

The Warner Bros. Consumer Products Brand Licensing Europe diary is now open. To book an appointment with a WBCP representative or enquire about Screening Suite invitations, please contact Louise Ilyas, Louise.Ilyas@warnerbros.com. WBCP will be located at booth #D125.

Warner Bros. Consumer Products (WBCP)

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