Home / Knowledge / News / Apparel/Garments / Deane Apparel uses Cordura denim fabric in new workwear
Deane Apparel uses Cordura denim fabric in new workwear
Oct '12
Powered by CORDURA Denim fabric, Deane Apparel’s new Urban Deane Denim short and Jean bring stylish durability to men’s workwear apparel. Known for its exceptional abrasion resistance over traditional 100 percent cotton denim, the fabric featured in the Urban Deane CORDURA Denim fabric Short and Urban Deane CORDURA Denim fabric Jean offers a fashionable alternative to the regular workwear pant style without sacrificing durability and comfort.

The Urban Deane CORDURA Denim fabric short and jean also add new features to the classic-fit, five-pocket jean. The double-hem patches protecting areas of high wear help extend the life of the trouser, knee pleats add strength and comfort when kneeling, and wide belt loops support heavy belts. Influenced by fashion trends in the market, Deane Apparel’s new Urban collection, made with CORDURA Denim fabric, offers the workwear industry trend-conscious styling, complete with hardwearing attributes.

“When we began sourcing a fabric for this product, the most important needs were better colour retention, longevity and strength versus standard 100 percent cotton denim,” said Emma Aiaraisa, product development manager at Deane Apparel. “It needed to withstand constant and heavy usage. INVISTA’s CORDURADenim fabric was the obvious choice to meet each one of these needs, and we’ve been extremely pleased with the outcome of the product.”

Celebrating 45 years of durability, CORDURA fabrics have been chosen repeatedly by workwear companies seeking to develop high performance apparel for harsh work environments. Deane Apparel’s new Urban workwear offerings with CORDURA Denim fabric offer enhanced functionality and are designed to withstand tough working conditions, without sacrificing everyday style and comfort.

“Workers rely on garments that offer long-lasting and high-performing durability,” said Cindy McNaull, global CORDURA brand and marketing director. “CORDURA Denim fabric has the look, comfort and feel of traditional cotton denim, but provides exceptional strength and durability, which is ideal for the rigours of the workwear industry.”

Additional key benefits of CORDURA Denim fabric include:

Exceptional abrasion resistance – Four times more resistant to abrasion than standard 100 percent cotton denim fabric

The heritage of the CORDURA brand, which has proven performance in many of the world’s toughest environments


Must ReadView All

Textiles | On 28th Jun 2017

GST and textiles industry: Analysis and opinion

The Goods and Services Tax (GST) is at long last all set to be rolled ...

Textiles | On 28th Jun 2017

India probing dumping of polyester yarn by China

Indian government is probing anti-dumping allegations against a...

(left to right) Rohit Munjal, Ashok  Shah, Rahul Mehta, Premal Udani, Rajesh Masand and Jayesh  Shah

Textiles | On 28th Jun 2017

CMAI to host 822 exhibitors at 65th National Garment Fair

The Clothing Manufacturers Association of India (CMAI) will host over ...

Interviews View All

Yash Maniyar
Rekha Maniyar

Indian fashion market is growing at a staggering rate

Smarth Bansal
Colorjet India Limited

We would like to venture more companies into the Indian market

Abhishek Samdaria

GST will certainly reduce a lot of paperwork in future

Paolo Ocleppo
Sandvik Hyperion

Paolo Ocleppo, Rotary Cutting Segment manager, Sandvik Hyperion discusses...

Johan Berlin
InvestKonsult Sweden AB

Investkonsult Sweden AB has been buying and selling second-hand textile...

Lynda Kelly
Suominen Corporation

Suominen Corporation is a manufacturer of nonwovens as roll goods for...

Rupa Sood and Sharan Apparao

Nayaab, an exhibition meant to celebrate Indian weaves, is in its second...

Tony Ward
Tony Ward

"You have to truly understand what your client wants, know her needs, what ...

Karan Arora
Karan Arora

Bridal couture created with rich Indian heritage, exquisite craftsmanship...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies


news category

Related Categories:
July 2017

July 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Browse Our Archives


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search