Home / Knowledge / News / Apparel/Garments / Indiana Fever & Finish Line announce marquee partnership
Indiana Fever & Finish Line announce marquee partnership
Oct '12
Pacers Sports & Entertainment and the Indiana Fever have announced a marquee partnership with athletic retail giant Finish Line that will feature the Finish Line logo on Fever team jerseys beginning in the 2013 season. The Finish Line brand will be integrated into Fever television broadcasts and highlights, team advertising and signage at Bankers Life Fieldhouse.

Where the Fever players are shown in uniform, Finish Line will be there too.

The multi-year agreement combines brand awareness with the Fever as well as activation of the Finish Line Ball Kids Program to be executed at all home games for the Fever and Indiana Pacers. Finish Line also will receive in-game advertising as part of the Pacers and Fever radio networks, and web links on FeverBasketball.com and BankersLifeFieldhouse.com. Per company policy, terms of the deal are not disclosed.

“I am proud to partner with the Indiana Fever, one of the premiere women’s professional sports teams in America,” said Glenn Lyon, chairman and chief executive officer of Finish Line. “We are both teams that show dedication, commitment to our community and passion to be the best.”

“Reaching agreement with Finish Line is one of the landmark moments in our franchise history,” said Kelly Krauskopf, chief operating officer and general manager of the Fever which hosts Games 3 and 4 of the WNBA Finals in Indianapolis this weekend. “Finish Line is a widely respected brand in the athletic retail market. Partnering with such a reputable and prestigious company as Finish Line will enhance our own branding and visibility in the Indiana sports community and abroad.”

Consumers in Central Indiana and the Midwest will see the Finish Line logo during Fever radio and TV broadcasts as well as the Fever’s Live Stream Webcast presented by Finish Line.

Visitors to Bankers Life Fieldhouse will see the Finish Line logo aligned with the Fever on banners inside the building as well as on LED, courtside and scoreboard advertising during all Fever home games. A “Race to the Finish Line” scoreboard promotion also will take place during every Fever home game.

One of the most consistently competitive franchises in the WNBA, Indiana’s jersey sponsorship is the sixth of its kind in the 16-year league, joining the Phoenix Mercury, Los Angeles Sparks, Seattle Storm, New York Liberty and Washington Mystics. In its 13th season, the Fever has reached the WNBA Playoffs in eight consecutive seasons and nine overall. The Fever is the only club in league history to win at least 20 games, seven times in an 8-year span.

Finish Line Inc

Must ReadView All

Apparel/Garments | On 21st Oct 2016

China’s garment retail sales grow 7.2% in Jan-Sept ’16

Retail sales of garments, footwear, hats and knitwear of Chinese...

Mike Preston, executive director of the Arkansas Economic Development Commission (AEDC), signing MoU with Tang from Suzhou Tianyuan Garments company. Courtesy: Government of Arkansas

Apparel/Garments | On 21st Oct 2016

Suzhou Tianyuan to open $20 mn garment factory in US

Suzhou Tianyuan Garments company, a Chinese manufacturer of casual...

Textiles | On 21st Oct 2016

Pakistan’s textile exports fall 5.96% y-o-y in Q1 FY17

The value of textile and garment exports made by Pakistan decreased...

Interviews View All

Saket Garg
Garg Corporation

The biggest challenge is lack of skilled workforce and competition from...

Karan Suratwala
Key Textile Accessories Private Limited

Chinese imports are destroying the supply chain

Dinaz Madhukar
DLF Emporio and DLF Promenade

‘Each event and promotion is planned out keeping in mind the business of...

Kai Poehler
Voith Paper GmbH & Co. KG

The glass mat industry is growing by five to eight per cent annually. Kai...

Silke Brand-Kirsch
Schlegel und Partner

Silke Brand-Kirsch, executive partner of Schlegel und Partner, a leading...

Suresh Patel
Sidwin Fabric

Sidwin Fabric is a manufacturer and exporter of polypropylene textiles and ...

Judy Frater
Somaiya Kala Vidya

Among the many honours showered on Frater, including Fulbright and Ford...

Wendell Rodricks
Wendell Rodricks

"We should not compare India and the West. There are things we do that...

Bani Batra

Bani Batra’s couture wedding collection is inspired by traditional Indian...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies

October 2016

October 2016

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Browse Our Archives


Advanced Search