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Pepe Jeans unveils Red Bull Racing Formula 1 apparel line
Oct '12
International denim-led fashion brand Pepe Jeans London has launched the official Red Bull Racing Formula 1 Merchandise Collection. Proud of its ongoing association as the official Team Partner of Red Bull Formula 1 Team, Pepe Jeans London advances its global strategy through its association with the Formula 1 sport, which shares a common vision and spirit through its international appeal, its drive for excellence and the youthful and vibrant representation of its core elements.

This limited edition, exclusive collection is available only at select Pepe Jeans stores. The main objective for Pepe Jeans London with their Red Bull partnership is to widen and support its International awareness and appeal, specifically targeting the young and the fashion conscious that perceive and acknowledge the intrinsic synergy between universal fashion appreciation and the ethos and excitement of the Formula 1 world.

Creating a new gateway between the fashion and the Formula 1 world, this clothing range is led by a fashion collection which reinterprets the high-octane world of Formula One into a modern sport-inspired range. Subtly branded, each piece makes logoed references to Pepe Jeans London and Red Bull Racing, making it a must-have collectible.

Standout styles include a detail-rich polo shirt with contrast collar and racer-striped edges on its collars and sleeves, and a soft crew-neck T-shirt with an art-inspired Union Jack print. The replica cap is a must-buy for every Red Bull Racing F1 enthusiast.

For the true Formula One devotee, the fashion collection is supported by a Red Bull Racing endorsed range of authentic replicas. This unisex offer meticulously recreates the most iconic Red Bull Racing team’s technical clothing styles each in navy blue and emblazoned with the logos of Red Bull Racing’s headline sponsors.

This replica collection is available only with Pepe Jeans London being the official Team Partner of the Red Bull Racing Formula One team.

Pepe Jeans London was established in the chic Portobello Road area of London in 1973. From its origins as a tiny market stall to more than half a US $billion dollar denim and casual wear brand, Pepe has transformed itself to one of the fastest growing casual wear labels in Europe. The brand today has presence in more than 80 countries across the world.

Pepe Jeans London

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