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Blackberrys strikes heart of Delhi with new fashion store
Oct '12
Blackberrys, India’s leading brand for men’s casual and formal wear has added another fashion lay up in Connaught Place, Delhi’s most heritage shopping hub situated in the heart of the city. After being settled with 17 successfully running stores in Delhi & NCR, Blackberrys reaches out to gentlemen to fulfill their desire for style.

With its varied collection of jackets, shirts, trousers, accessories and now t-shirts too, it is renowned to be the one-stop spot to complete a man’s wardrobe. With a regular check on the style radar, Blackberrys’ caters from high street to luxury with their wide price range. The brand has gone beyond formals and ventured into a new arena of styling men sharply, rightly stated by their tagline ‘Go Sharp’.

The exclusive Blackberrys store with a façade of 20’ ft and a carpet area of 1800 sq. ft spreads across two wide floors spelling of grandeur, class, sophistication and enduring a welcoming atmosphere to shoppers. The opening of the 2nd store in CP, inner circle showcases the leap to the leagues of global brand with the brand’s third store already operational in E-Block.

The store has distinct elements to highlight the products creating a unique signature style symbolizing the tag of being Sharp. With a lacquered glossy modular interior carrying  a lifestyle look , linear design elements , muted tones and glossy finishes this new store invites you to an all new world of fashion and sharp dressing. The store is impeccably personified, yet will live up to customers imagination in one go.  The stunning ensembles and linear display leaves the customer with a mind boggling feel and touch of the brand like a bird’s eye view. You will undoubtedly have a wide opened mouth giving you that WOW factor as you enter the store.

Quoting on the interiors, Mr. Sunil Goklani, VP – Retail, Blackberrys states, “The brief of the project was very clear – to make an international store for formal men’s wear brand and make it SHARP.”

The most important strategy while designing the elements was the mix and match of different materials and designs to strike a glamorous presentation. Basically in all creating a signature style what Blackberrys is well known for.

A store is not complete without the people in it and Blackberrys has been known for its friendly and demonstrative attitude.  It gives you a VIP feel with it’s store managers and attendants are always there to help you at just a look. The in-house stylists not only help you put together the best look but also make it easier to shop and pick up the right merchandise. With the striking store interior, warm and well trained staff, Blackberrys promises to deliver a shopping experience to the customer filled with fun and enrichment.

Completing 20 years of redefining fashion and lifestyle in India with their innovative creations, Blackberrys - the lifestyle brand was born in 1991 with the philosophy of quality first.


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