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Interstoff connects dots for Intl buyers and exhibitors
Oct '12
The autumn edition of the 2012 Interstoff Asia Essential concluded on a high note on 5th October at the Hong Kong Convention & Exhibition Centre, welcoming 178 exhibitors and 6,527 visitors worldwide. The three-day fair featured the latest fabric trends, the unlimited possibilities of sustainable fabrics as well as a wide assortment of functional fabrics, bringing together the industry’s finest professionals from trading, buying, sourcing and branding sectors.

Wendy Wen, Director for Trade Fairs, Messe Frankfurt (HK) Ltd was satisfied with the results of the fair, she noted: “As one of Asia’s longest standing textile fairs, Interstoff Asia Essential continues to serve as a key platform for networking and knowledge exchange for the industry. Visitors and exhibitors are especially impressed by the focus on sustainability, design originality and the quality of the fair.”

Working with official eco partners, Global Organic Textile Standard (GOTS), and eco certifiers including Control Union Certification, Control, IMO and SGS, the concept of sustainability was further enhanced with the specially designed area “Eco-Zone”, showcasing environmentally conscious products of a high standard. A comprehensive and environmentally friendly labeling system also allowed visitors to understand the eco-credentials of each fabric and easily locate the exhibitors manufacturing the products.
“I didn’t know about the labeling system before coming to the fair and I think it’s huge,” said Ms Bahar Shahpar, Sustainability Consultant and Brand Manager of GUILDED, also a speaker at the seminar “Sustainable Fashion Design: Values & Trend”. She added: “When we’ve attended shows in the west, we haven’t seen anything like it before. So we have to ask each and every supplier. I’d certainly like to see this labeling system more broadly used.”
Audience members like Andrea Einhelling, Director of Sue Vet, appreciated the in-depth discussion. “I loved the seminar because it has such interesting topics. I always recommend this fair to young designers because they can learn a lot here.”
Reflecting on Messe Frankfurt’s value of originality, two eco fashion designers were sponsored to attend the fair and showcase their creations at the Designers’ Studio. Sean Watson from Pure Pod Design believed that the trip extended his business network with sustainable fabric suppliers. Tarra Shaylor, designer of T Shay agreed and believed that China could play an important role in pushing sustainable fashion. “China is a big fabric producer. If they are leading the way to sustainable fabrics, then the rest of the world would have to follow the trend.”

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