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Interstoff connects dots for Intl buyers and exhibitors

23 Oct '12
6 min read

Wang Xuan, Vice General Manager of Finity Fashion (Shenzhen) Co Ltd, believed that the fair provided an ideal sourcing platform. “Our brands sell tailor-made mature ladies wear and we were able to find 5 to 6 potential suppliers from South Korea and Taiwan on this trip. I will definitely bring along designers and merchandisers next year.”

Olive Kim, President of CLO Cielo Sereno, a first-time Korean exhibitor hailed the outcome of the fair.  “Visitor quality seems to be quite impressive at the fair, especially those clients arranged through business matching services. I think this service helps both exhibitors and visitors a lot.”
 
Impressed with the arrangement and business potential of the fair, many exhibitors returned to the fair this season. Alice Chen from Learned Winner Enterprises Co Ltd, a veteran Interstoff Asia Essential exhibitor from Taiwan, commented: “The fair offers much better quality in terms of visitors for the Chinese market. We met representatives coming from the buying offices of BCBG, a swimsuit brand from Australia and international brands such as Armani for menswear, H&M and Chico’s for ladies wear. They are interested in our functional fabrics, sports knit, animal print and triple pattern jacquard.”
 
Top visiting countries and regions of the autumn edition were China, Germany, Hong Kong, India, Japan, Korea, Taiwan, Turkey, the UK and the US, with a significant increase from the US and Germany.
 
One of the fair’s highlights was a series of fashion shows incorporating local creativity with exhibitors’ fabrics. Popular designers, such as Arthur Lam and Ranee K were invited to create runway fashion using fabrics submitted by exhibitors.
 
Matha Ngai of San Shing Cotton Weaving (H.K.), which supplied denim to the designers, was amazed by the transformation. “It’s a nice surprise to see our fabrics on the runway. As a denim fabric manufacturer, most of our customers only associate the fabrics with jeans and jackets. Yet the designers managed to incorporate the materials in high-end fashion. This will surprise and inspire our customers.”

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