Home / Knowledge / News / Apparel/Garments / Retail-expansion of German DressMaster's Stones in China
Retail-expansion of German DressMaster's Stones in China
26
Oct '12
The first Stones shop-in-shop opened in the Yansha Department Store in Beijing. The typical Stones collection mix existing of business and casual wear is now presented on 30 sqm. The brand is placed in the surroundings of Hugo Boss, Tommy Hilfiger, Armani, Lacoste, Gant und Zegna.

The design of the Chinese sales floor follows the successful European Stones shops, by now Stones has more than 170 points of sale in Europe. The clearly visible stonework, moving displays at different levels and the typical Stones lifestyle photography strengthen the intended European image in the Chinese market.

The international collection of Stones is targeting the Chinese man. The flexibility of the looks – from casual to smart is highly appreciated. In this context the richness of ideas in the collection plays an important role as the Chinese love the specific details which characterize the Stones collection.

Stones, from the company DressMaster, which is member of the Steilmann Holding AG, Bergkamen, makes rapid steps in order to present itself in the still booming market with its holistic fashion philosophy.

Stones

Must ReadView All

Textiles | On 26th May 2017

Lenzing unleashes new eco-friendly fibre

There's a new eco-friendly fibre on the anvil—Austrian speciality...

Apparel/Garments | On 26th May 2017

Benetton seeks approval for FDI in single-brand retail

Global fashion brand Benetton Group, has sought Indian government's...

Apparel/Garments | On 26th May 2017

Walmart to conduct GST workshops for SME suppliers

With the objective of supporting its small and medium-sized (SME)...

Interviews View All

Kamlesh Vaghela
RK Textiles

Very few machinery manufacturers have R&D units

Anshul Sood
Oceedee

‘Indian footwear market is nascent and largely a trend follower’

Nishank Patel
Shri Dinesh Mills Limited

Broad range of fabrics will sell well this financial year

Paolo Ocleppo
Sandvik Hyperion

Paolo Ocleppo, Rotary Cutting Segment manager, Sandvik Hyperion discusses...

Eamonn Tighe
Nature Works LLC

Eamonn Tighe, Fibres and Nonwovens - Business Development Manager of...

Eric Scholler
Groz-Beckert

The Indian market has huge potential in technical textiles, and by far,...

Ritu Kumar
Label Ritu Kumar

‘Classics will return’ "There are a lot of people wearing western clothes ...

Mike Hoffman
Gildan Activewear SRL

Gildan Activewear, a manufacturer and marketer of branded clothing and...

Jay Ramrakhiani
Occasions Elegance Wear

It is believed that by early 19th century, Varanasi weavers had moved away ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

news category


Related Categories:
May 2017

May 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search