Home / Knowledge / News / Apparel/Garments / Nike opens direct-to-consumer retail store in US capital
Nike opens direct-to-consumer retail store in US capital
27
Oct '12
Nike launched its first direct-to-consumer retail presence in the capital of the United States, bringing Nike’s multi-category brand experience to the historic Georgetown district of Washington, D.C. At Nike Georgetown, consumers will find the best Nike has to offer, including the pinnacle expression of Women’s product, services and programming.

The new three-story, 31,000-square-foot store reflects the Nike brand retail concept, offering a premium assortment of Nike Running, Training, Basketball, Football, Soccer and Sportswear with footwear, apparel and equipment for men, women and young athletes.

Women’s is highlighted at Nike Georgetown on the entire first floor, combining footwear, apparel and accessories from training, running and sportswear. It also features services and programming specific for female athletes, including bra-fitting, pant-hemming, head-to-toe styling, weekly Nike Training Club workouts and a women’s only Nike+ Run Club. Nike Georgetown will also welcome women to the inaugural Nike Women’s DC Half Marathon on April 28.

"We are proud to partner with the Georgetown community,” said Elliott Hill, Nike’s North America Vice President and General Manager. “Washington, D.C. has a rich sports culture and we look forward to inspiring and serving athletes of all levels.”

Nike Georgetown opens its doors today featuring a special appearance by the legendary former Georgetown Men’s Basketball Head Coach, John Thompson, Jr., who is celebrated inside the store. Consumers can also take part in the store’s inaugural Nike Training Club workout with Nike Master Trainer Marie Purvis, a 5K run, and a Q&A with Olympians Dawn Harper and Brandi Chastain.

Nike+ Run Club will kick off October 30 and take place every Tuesday at 6:30 p.m. The exclusive women’s run club gets moving November 1 and will gather each Thursday at 6:30 p.m. Nike Georgetown will also host a launch event for Nike+ Fuelband on October 31 and beginning Nov. 3, will offer Nike Training Club on Saturdays at 8:30 a.m.

Additional local elements incorporated in the store include: local high school logos/mascots incorporated into cash wraps; photography featuring local D.C. running landscapes; and a NIKEiD table created out of a local college scoreboard.

The new Nike Georgetown is the ninth Nike concept store of its kind in the U.S.  Other Nike brand concepts include stores in Santa Monica, California; Roosevelt Field in NYC; Scottsdale, Arizona; Mall Of America in Minnesota; Las Vegas, Nevada; Dallas, Texas; Portland, Oregon; and Chicago, Illinois.  Each Nike concept store is a premium, multi-category shopping experience with the continuation of the brand’s “Athletes Serving Athletes” initiative–hiring and training retail employees with a passion for Nike and supporting the needs of sport-minded consumers. 

Nike brand concept stores are also designed to optimize energy efficiency and incorporate recycled and reclaimed materials, like the repurposed sport flooring used throughout Nike Georgetown, wherever possible. Nike Georgetown is registered with the U.S. Green Building Council and is anticipating LEED Gold Certification.

Nike


Must ReadView All

Courtesy: Swedfund

Textiles | On 27th May 2016

Swedfund to pilot new textile factory in Ethiopia

Swedish govt-owned development financier Swedfund and the Bangladeshi ...

Textiles | On 27th May 2016

Egypt signs deal with China to set up textile zone

Egypt and China signed a framework agreement earlier this week on to...

Courtesy: PVH Corp

Apparel/Garments | On 27th May 2016

PVH’s EPS exceeds guidance in Q1 2016

PVH Corp reported diluted earnings per share (EPS) of $1.50 on a...

Interviews View All

Amrit Sethia
SOIE

What are the emerging trends in the intimatewear category for women in...

Anvita Mehra
Confidential Couture

At what rate is the luxury products market growing in India? How are...

Pinkesh Jain
Everflow Petrofils Ltd

What are the latest technological innovations in the spinning industry?...

Lynda Kelly
Suominen Corporation

Suominen Corporation is a manufacturer of nonwovens as roll goods for...

Iago Castro Asensio
RCfil Distribuciones S.L.

<b><i>Iago Castro Asensio, International Business Manager of RCfil...

Eric Scholler
Groz-Beckert

<b><i>The Indian market has huge potential in technical textiles, and by...

Pranav Mishra
Huemn

Designers Pranav Mishra and Shyma Shetty’s Huemn is known for its...

Mike Hoffman
Gildan Activewear SRL

Gildan Activewear, a manufacturer and marketer of branded clothing and...

Tony Ward
Tony Ward

"You have to truly understand what your client wants, know her needs, what ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
May 2016

F2F Magazine

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


Advanced Search