Home / Knowledge / News / Apparel/Garments / Sales dip 9.17% at Deckers Outdoor in Q3 of 2012
Sales dip 9.17% at Deckers Outdoor in Q3 of 2012
27
Oct '12
Deckers Outdoor Corporation announced financial results for the third quarter ended September 30, 2012.

Third Quarter Review

  • Net sales were $376.4 million compared to $414.4 million for the same period last year.
  • Gross margin was 42.3% compared to 49.0% for the same period last year.
  • Diluted earnings per share was $1.18 compared to $1.59 for the same period last year.
  • UGG brand sales decreased 11.6% to $332.8 million compared to $376.7 million for the same period last year.
  • Teva brand sales increased 22.1% to $17.9 million compared to $14.7 million for the same period last year.
  • Sanuk brand sales increased 17.6% to $18.3 compared to $15.6 million for the same period last year.
  • Domestic sales decreased 6.1% to $242.2 million compared to $257.9 million for the same period last year.
  • International sales decreased 14.2% to $134.2 million compared to $156.4 million for the same period last year.
  • Retail sales increased 12.8% to $39.1 million compared to $34.7 million for the same period last year; same store sales decreased 13.1% for the thirteen weeks ending September 30, 2012 compared to the thirteen weeks ending October 2, 2011.
  • eCommerce sales increased 29.3% to $13.3 million compared to $10.3 million for the same period last year.

“Over the past two years, we have raised prices on selective key styles to help mitigate the impact of an 80% increase in our sheepskin and raw material costs over this same period,” stated Angel Martinez, President, Chief Executive Officer and Chair of the Board of Directors.

“We believe that these selective price increases, particularly during a period of one of the warmest years on record, has pushed us above the consumer’s price-value expectations for the UGG brand. We also believe that this has resulted in softer than expected third quarter sell-through trends in our Company owned stores, and has pushed back the start of the brand’s key selling season at retail this year.

“However, based on positive consumer feedback, the performance of new product introductions, and market research data, we continue to be confident in the strength and popularity of our brand portfolio and the multiple growth opportunities that still lie ahead.”

“We recently negotiated fall 2013 product costs and based upon the decreases in our product costs for Fall 2013, together with the adverse effect of our price increases, we made the decision to adjust our domestic pricing in mid-September on select Classic styles, retroactive to all orders shipped since July 1,” continued Mr. Martinez.

“To support our loyal retailers and consumers during this challenging sales environment we made the strategic decision to pass along a portion of the upcoming savings immediately. We believe this is in the best interests of the brand and will help drive sell-through during the holiday season. ”

Click here to read more details:

Deckers Outdoor Corporation


Must ReadView All

Apparel/Garments | On 23rd Sep 2017

AAFA urges negotiators to preserve TPLs in NAFTA

The American Apparel & Footwear Association (AAFA), an alliance of...

Textiles | On 23rd Sep 2017

SIMA urges Centre to re-look duty drawback rates

he Southern India Mills’ Association (SIMA) has appealed to the...

Textiles | On 23rd Sep 2017

PKR 690.65-mn budget for Pakistan Cotton Committee

The Pakistan Central Cotton Committee (PCCC) recently approved a PKR...

Interviews View All

Smarth Bansal
Colorjet India Limited

We would like to venture more companies into the Indian market

DK Sharma
Velocity Apparelz

We constantly communicate with employees at all levels

Sanjay Desai & Ashish Mulani
True Colors

Digital textile printing will be the technology of the future

Mohammad Hassan
Biax Fiberfilm

About one in every 20 patients picks up an infection while hospitalised....

Urs Stalder
Sanitized AG

Urs Stalder, CEO, Sanitized AG, talks about the increasing use of hygiene...

Suresh Patel
Sidwin Fabric

Sidwin Fabric is a manufacturer and exporter of polypropylene textiles and ...

Judy Frater
Somaiya Kala Vidya

Among the many honours showered on Frater, including Fulbright and Ford...

Anisha Chaudhari
Threads & Shirts

Threads & Shirts is a freshly-tailored concept providing men/women a...

Nisha Chanda
Whistling Woods International School of Fashion

<div>A lack of upgraded courses in costume designing and fashion as per...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

September 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
74.5%
No
12.8%
Skip
12.8%

Total Votes: 47

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
61.7%
No
25.5%
Skip
12.8%

Total Votes: 47

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
87.2%
No
6.4%
Skip
6.4%

Total Votes: 47

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
70.2%
No
10.6%
Skip
19.1%

Total Votes: 47


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search