Managing Director of Zip Fashion, Iskandar Judodihardjo said, “We are thrilled that the Gabriella Frattini label has been in great demand throughout Australia, and I believe that is because of our focus on flattering fit and European styling.”
“We are particularly proud of having created a range of what our clients call ‘the perfect pair of jeans’, which have delighted many with their amazing fit and look.” Iskandar said
The label’s success can also be attributed to the overall marketing strategy from advertisements in top national magazines, billboards, the dedicated website and social media like Facebook.
Iskandar said, “We have increased the number of boutiques that the range is available in, and are looking forward to continuing to cater for real women, with natural curves so that they can be comfortable in what they wear, but look stylish and feel confident as well” .
Zip Fashion labels including Gabriella Frattini are available in leading Australian boutiques.
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