Fast Fashion London a well-attended event

01 Nov '12

4 min read

Alexander and her panel of industry experts – Jessica Brown (Fashion Director, Amazon UK), Isabella Griffiths (Editor, Womenswear Buyer), Graeme Moran (journalist, Drapers), and Sylvie Maysonnave (Creative Director of Eurovet fashion trade shows) – awarded the top prize to University of Derby graduate Aduu Juma Masudi, whose menswear collection was inspired by the Pachucos, a Latino subculture. Masudi wins a trip to Paris for the upcoming Made in France by Fatex trade show, staying at the luxurious 5-star Maison Champs Elysées hotel redesigned by Maison Martin Margiela, plus a fashion shoot of his award-winning collection at fashion photo studio Fashot.

The runner-up was Matthew O’Brien of John Moores University in Liverpool, for his couture-inspired collection made with protective fabric designed for the British army. O’Brien wins a trip to Lille for the Fast Fashion Lille show on 28-29 November, where he will also be able to visit the brand new European Centre for Textiles Innovations.

To help visitors make better buying decisions and provide them with more information on the sector, Fast Fashion London organised 3 talks on key future trends.

Speaking to a packed audience, Sylvie Maysonnave, a contributor to L’Officiel Paris, member of ESMOD International and Creative Director of Eurovet fashion trade shows, analysed the latest fashion week shows and gave some key pointers for the upcoming seasons:

Summer 13 – A New Era: Luxury and Rationalism

Clean, simple lines, a futuristic take on 60s style, romantic minimalism goes beyond 90s basic: the focus is on cut, high-quality materials, strong lines and handmade or hand-finished garments. It remains to be seen how the Fast Fashion sector will react to the challenges of this new “couture-à-porter”: affordable pricing, classic design, eco-friendly fashion, the advantages of products “Made in” a specific country and traceability.

• Textiles recycling talk hosted by the French Federation of Knits and Lingerie. A presentation by two organisations whose primary focus is on textiles recycling:

TRAID, a charity that recycles second-hand clothes through a network of shops and also creates its own ready-to-wear line from recycled fabrics (www.traid.co.uk), and U-Clife, a company that produces textiles and leather fabrics from recycled clothing and accessories.

• Linking in with the Young Designer Competition, Hilary Alexander reminded an attentive audience of the importance of the UK’s independent fashion designers, citing several case studies of co-branding collaborations between mass-market brands and fashion designers.

Fast Fashion London

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