Denim player in Istanbul washing forward to fashion

01 Nov '12

2 min read

With the motto of "WashiON", ISKO invited all the important players in the denim field to step forward into fashion. Following the success of the May session at ISKOTECA, and the latest edition of the washing seminar, held in July at CREATIVE ROOM, the event got even more effective with the creative ideas of Clariant, the chemical supplier company; Tonello Lab, the industrial washing and treatment machine manufacturer, and Everest, the northern Italy laundry specialist.

With the presence of Everest, all the participants got the chance to see different treating ideas and experienced various applications, which added a distinct flavour to the seminar.

The motivation of numerous prestigious brands such as Kaporal, Sissy Bay, Ronald Sassoon, Street One, Mac, Strellson, Scotch&Soda, Tommy Hilfiger, Zara and Tom Tailor, and the addition of that famous British brand, Topshop, delighted ISKO and it has decided to continue the series of washing seminars in Istanbul, Turkey.

With the innovative, trendy ideas of Cross Jeans and the different chemical applications of Clariant, the seminar became a great place to bring together all the top brands, such as Zara, Gerry Weber, Escada, Betty Barclay, Acne, H&M, Promod and Esprit, as well as the fashion forecasting agencies StyleSight and WGSN, under the same roof in order to do some more brainstorming. Also present was Vladimiro Baldin, Creative Centre Manager at Diesel.

"For us, every time that the most important protagonists in the sector meet to discuss and search for new solutions, it is a conquest for everyone, a step forward towards innovation", says Marco Lucietti, Marketing Director, SANKO - ISKO Division. "When participants are so numerous and prestigious, the whole revolutionary scope of these initiatives becomes apparent, with a positive impact on the whole denim industry, as well as on fashion in general."

ISKO is the largest denim producer worldwide with 200 million meters of fabric a year, 300,000 square meters of denim production plants and sales offices in more than 60 countries.

ISKO is a part of Sanko Holding, a big multinational company located in Turkey with a highly diversified business activity. ISKO™ was established in 1983 as a Sanko brand specialized in textile manufacturing and in just a few years had asserted itself as the worldwide market leader.

İSKO

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