Interviews
Tremendous success confirmed for two shows in China
02 Nov '12
3 min read
Marie Claire launched their Miao charity project during the gala night of Shanghai Mode Lingerie on October 21. The Editorial Director of Marie Claire China, Mrs Lina Deng, introduced this new project to our VIP guests who showed a lot of interest.
Following the success of the 2 trade shows, the first ever Shanghai retail tour took place on October 24 visiting the 5 key department stores, shopping centers and top lingerie boutiques. The participants were openly welcomed by the management and received inside information. Last but not least, the Lingerie Française Exhibition started on October 22 profiling more than 100 years of design, innovations, savoir-faire, luxury, and… seduction!
The exhibition celebrates the artisanship of French corsetry.
The brands highlighted are AUBADE, BARBARA, CHANTELLE, EMPREINTE, IMPLICITE, LEJABY, LOU, LISE CHARMEL, PASSIONATA, PRINCESSE TAM TAM, and SIMONE PÉRÈLE.
Shanghai Mode Lingerie and INTERFILIERE
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