Home / Knowledge / News / Apparel/Garments / Brioni celebrates 'Su Misura' - sartorial garments concept
Brioni celebrates 'Su Misura' - sartorial garments concept
02
Nov '12
Brioni shines a spotlight on its “Su Misura” service with an exclusive event to be held in Paris in the avenue George V boutique. A dynamic happening thought up to celebrate the concept of sartorial garments, staple of the Brioni tradition, and to offer the client a researched sensory experience, in the presence of Master Tailor Angelo Petrucci.

Brought about by the success of the London event held in the Bruton Street boutique.

Brioni brings its contemporary installation created to house the short movie Handmade by Dutch artists Lernert & Sander to France. The protagonist is an enterprising little hand that painstakingly cuts and sews its own suit, unveiling a fun-filled Su Misura creation.
 
Commissioned by Wallpaper Magazine, produced by White Lodge and customized by the two artists, the special short film is an innovative metaphor illustrating the house’s artisanal craftsmanship renowned for delighting even the most finicky customers.
 
Guests attending the event greeted by a “flower merchant” who, with elegance and distinction, offered a Su Misura boutonniere created according to their own personal style. All the while, a “silhouette designer” cut their profile out of paper in only a few minutes, resulting in a personalized portrait with a timeless feel.
 
At the pinnacle of exclusivity, Brioni’s “Su Misura” service further confirms the sartorial experience of its master tailors that transform each garment into wearable perfection. “From the outset, Brioni has offered an unrivaled Su Misura service,” says Francesco Pesci, Chief Executive Officer, “one able to fuse research, tradition and exclusivity. For this reason, we were pleased to celebrate it with an innovative, offbeat event that enhances the concept of artisanal craftsmanship, centered around the theme of personalization.”

Brioni

Must ReadView All

Textiles | On 23rd Mar 2017

South Korean Samil Spinning acquires Buhler Quality Yarns

South Korean yarn producer Samil Spinning has acquired US based...

Apparel/Garments | On 23rd Mar 2017

E-retailers to pay up to 1% TCS under GST

E-retail marketplaces will need to deduct up to 1 per cent tax...

Textiles | On 23rd Mar 2017

Lanxess to expand chemical intermediates capacity

The Advanced Industrial Intermediates business unit of German...

Interviews View All

Ajay Ghariwala
Luthra Group

We are ready to adopt or follow every opportunity

Priyanka
Studio Priyanka Rajiv

‘To reinvent the age-old tradition of embroidery to suit demographics and...

Sachin Sharma
Gem Enviro Management Pvt Ltd

There are no significant differences between virgin yarn and PET recycled...

Eric Scholler
Groz-Beckert

The Indian market has huge potential in technical textiles, and by far,...

Eamonn Tighe
Nature Works LLC

Eamonn Tighe, Fibres and Nonwovens - Business Development Manager of...

Larry L Kinn
Suominen Corporation

Larry L Kinn, Senior Vice President - Operations Americas of Suominen...

Ritu Kumar
Label Ritu Kumar

‘Classics will return’ "There are a lot of people wearing western clothes ...

Bani Batra

Bani Batra’s couture wedding collection is inspired by traditional Indian...

Prathyusha Garimella
Prathyusha Garimella

Hyderabad-based designer <b>Prathyusha Garimella</b> is known for blending ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

news category


Related Categories:
March 2017

March 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


eNEWS
Insights
Subscribe today and get the latest News update in your mail box.
Advanced Search