Home / Knowledge / News / Apparel/Garments / UA to open first specialty retail store in Baltimore
UA to open first specialty retail store in Baltimore
02
Nov '12
Under Armour (UA), the leading performance apparel, footwear and accessories brand, announced that it will be opening a new specialty retail store in a prominent Baltimore location. The Under Armour Specialty Store at Harbor East is expected to open in February 2013, with construction to begin in November 2012.

Featuring men’s, women’s and youth apparel, footwear and accessories, Under Armour Specialty Store at Harbor East will be staffed with experts within each product category to provide athletes with the most personalized and superior shopping experience. With a focus on innovation and design, the Under Armour Specialty Store will ensure that all customers receive guidance and recommendations that are tailored to their unique training needs, with the end-all goal of outfitting them in the perfect Under Armour head-to-toe products that will make them look, feel and perform their best.

“The Under Armour Specialty Store at Harbor East provides us with a new opportunity to advance our mission to make all athletes better and to provide our consumers with an elevated retail shopping experience and the largest depth of product offerings at retail to date,” said Henry Stafford, Senior Vice President, Apparel, Accessories and Outdoor, Under Armour.

"We are especially excited to bring this Specialty Store to our hometown of Baltimore and to expand our commitment to the community through local partnership activations, exclusive local-inspired product offerings, and the introduction of a more educational, interactive and rewarding shopping experience."

The Under Armour Specialty Store at Harbor East will be housed at 700 South President Street and will occupy approximately 8,000 total square feet, with 6,100 square feet of retail space.

The new space will be specially designed to give the consumer the full Under Armour experience, highlighting key head-to-toe product stories with superior lighting, focused product assortments, and fun storytelling. Through the use of cutting-edge technology, the Specialty Store will communicate and educate the consumer about new UA innovations and designs, telling the brand story through state-of-the-art digital displays that will act as a point of information, as well as inspiration.

The brand’s new specialty store is the latest example of Under Armour’s fortification of its presence in the Baltimore area and its commitment to consumers and residents throughout the region. Earlier this year, Under Armour announced “WIN Baltimore,” an empowerment program designed to generate positive social change throughout the city and its surrounding communities.

The first “WIN Baltimore” initiative culminated last month when the brand unveiled renovated facilities at Baltimore’s Paul Laurence Dunbar High School for Health Professionals, including a new turf field, track, and state-of-the-art computer labs.

Under Armour also partnered with the NBA and the city of Baltimore earlier this year to restore The Dome, an iconic basketball court, in order to provide young athletes with more opportunities to play the game they love.

Under Armour


Must ReadView All

Courtesy: American Silk Mills

Textiles | On 18th Oct 2017

Sutlej Textiles adds American Silk Mills to its portfolio

Sutlej Textiles and Industries Ltd (STIL) has announced the...

Arvind Limited executive directors Punit Lalbhai (left) and Kulin Lalbhai explaining the project to Gujarat chief minister Vijay Rupani. Courtesy: Arvind Ltd

Apparel/Garments | On 18th Oct 2017

Arvind to set up mega apparel facility in Gujarat

Arvind Limited, one of India’s largest textile to retail...

Cotton stocks accumulating everywhere outside of China

Textiles | On 18th Oct 2017

Cotton stocks accumulating everywhere outside of China

Global cotton stocks outside of China are expected to rise by nearly...

Interviews View All

Jurgen Gauger
Spreadshirt

‘Buying crowdsourced or creative designs are much more appealing to the...

Mukesh Agarwal & Rajesh Agarwal
Madhuram Fincap Pvt Ltd

Increasing prices and lack of demand main issues facing industry

Frank Gossmann
Rotorcraft AG

‘RT3 motto is: Do not check millimetres, check colours.’

Harsh Shah

Established in 1956 with a small beginning, Embee today manufactures a...

Liz Manning

<div><b>Liz Manning</b>, Business Development Manager at Catexel, has...

Ravindra Jain, Ashish Baid

Oswal Prints Private Limited has been manufacturing and exporting ethnic...

Paolo Ocleppo
Sandvik Hyperion

Paolo Ocleppo, Rotary Cutting Segment manager, Sandvik Hyperion discusses...

Ashok Desai
Bombay Textile Research Association

Bombay Textile Research Association (BTRA) is a leading name in textile...

Urs Stalder
Sanitized AG

Urs Stalder, CEO, Sanitized AG, talks about the increasing use of hygiene...

Rupa Sood and Sharan Apparao
Nayaab

Nayaab, an exhibition meant to celebrate Indian weaves, is in its second...

Robert Brunner
Devereux

Golfwear and menswear brand Devereux is set for greener pastures. Robert...

Aditi Somani
Aditi Somani

Aditi Somani specialises in luxury fusion wear with international cuts and ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

October 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
77.6%
No
13.4%
Skip
9.0%

Total Votes: 67

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
61.2%
No
28.4%
Skip
10.4%

Total Votes: 67

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
85.1%
No
10.4%
Skip
4.5%

Total Votes: 67

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
74.6%
No
11.9%
Skip
13.4%

Total Votes: 67


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search