Mr. Baum, who was previously the Head of Business Development for Shopping at Google, as well as Senior Group Manager of Merchandising at Target, brings leading-edge expertise to bebe. Mr. Baum's role is to elevate the omni-channel shopping experience, enabling the bebe customer to shop her favorite brand anywhere, anytime, on any device.
“Ben is a tremendous addition to our team,” said Manny Mashouf. “We look forward to leveraging his digital expertise as we continue to make major investments and upgrades in our digital platforms and infrastructure including mobile, order fulfillment and social media.”
New features in the bebe smartphone app and a mobile-enhanced website will keep bebe in the hands of our smartphone-savvy customers. The recently introduced app, available for iPhone and Android, offers a fun, easy and intuitive experience, including in-store scanning, inventory lookup, social integration and richer content. Mobile functionality will be improved with stress-free search, checkout integration and overall transaction speed.
What this means is that holiday shopping just got even better for the bebe customer.
To support bebe's future digital strategies, the company has brought its e-commerce operations in-house with seamless omni-channel architecture and fulfillment systems. “The new structure speeds up the supply chain,” Mr. Mashouf said. “It all supports bebe's objective to be one of the most digitally advanced fashion companies. I am very excited about these new opportunities which will enrich the digital experience for our customers.”
Future plans include “buy online, ship from store,” “buy online, pick up in store” and the introduction of international shipping, allowing bebe to go global.
bebe stores, inc. is a global specialty retailer, which designs, develops and produces a distinctive line of contemporary women’s apparel and accessories under its bebe, BEBE SPORT and 2b bebe brand names.
bebe stores inc
Textiles | On 22nd Oct 2016
The Central government is likely to extend the recently approved Rs...
Apparel/Garments | On 22nd Oct 2016
Reebok, a pioneer in the sporting goods industry, has brought sneaker ...
‘There has been an increase in demand for water based inks, rather than...
'Hugo Boss works with carefully selected sourcing partners'
Global Organic Textile Standard
‘GOTS is a very efficient supply chain management tool, especially for...
Swerea IVF AB
Marten Alkhagen, Senior Scientist - Nonwoven and Technical Textiles of...
Larry L Kinn
Larry L Kinn, Senior Vice President - Operations Americas of Suominen...
Iago Castro Asensio
RCfil Distribuciones S.L.
Iago Castro Asensio, International Business Manager of RCfil...
Occasions Elegance Wear
It is believed that by early 19th century, Varanasi weavers had moved away ...
Silvia Venturini Fendi
"Yes, my confidence and positive attitude are my strengths and should be...
Label Ritu Kumar
‘Classics will return’ "There are a lot of people wearing western clothes ...
Apparel/Garments | On 21st Oct 2016