Home / Knowledge / News / Apparel/Garments / bebe stores names Ben Baum as Chief Digital Officer
bebe stores names Ben Baum as Chief Digital Officer
02
Nov '12
bebe stores, inc. announces the appointment of Ben Baum to the newly created position of Chief Digital Officer, reporting to Manny Mashouf, Chairman and CEO.

Mr. Baum, who was previously the Head of Business Development for Shopping at Google, as well as Senior Group Manager of Merchandising at Target, brings leading-edge expertise to bebe. Mr. Baum's role is to elevate the omni-channel shopping experience, enabling the bebe customer to shop her favorite brand anywhere, anytime, on any device.

“Ben is a tremendous addition to our team,” said Manny Mashouf. “We look forward to leveraging his digital expertise as we continue to make major investments and upgrades in our digital platforms and infrastructure including mobile, order fulfillment and social media.”

New features in the bebe smartphone app and a mobile-enhanced website will keep bebe in the hands of our smartphone-savvy customers. The recently introduced app, available for iPhone and Android, offers a fun, easy and intuitive experience, including in-store scanning, inventory lookup, social integration and richer content. Mobile functionality will be improved with stress-free search, checkout integration and overall transaction speed.

What this means is that holiday shopping just got even better for the bebe customer.

To support bebe's future digital strategies, the company has brought its e-commerce operations in-house with seamless omni-channel architecture and fulfillment systems. “The new structure speeds up the supply chain,” Mr. Mashouf said. “It all supports bebe's objective to be one of the most digitally advanced fashion companies. I am very excited about these new opportunities which will enrich the digital experience for our customers.”

Future plans include “buy online, ship from store,” “buy online, pick up in store” and the introduction of international shipping, allowing bebe to go global.

bebe stores, inc. is a global specialty retailer, which designs, develops and produces a distinctive line of contemporary women’s apparel and accessories under its bebe, BEBE SPORT and 2b bebe brand names.

bebe stores inc


Must ReadView All

Robert Lighthizer speaking at the opening of the ministerial plenary of the 16th Forum of AGOA, in Lome. Courtesy: US Embassy in Togo

Textiles | On 17th Aug 2017

US committed to Africa, Lighthizer tells AGOA forum

The United States and Africa can jointly create a better business...

Textiles | On 17th Aug 2017

Sri Lankan textile exports down 4.1% in May 2017

After showing positive trend for two consecutive months, Sri Lankan...

Courtesy: CBEC

Textiles | On 17th Aug 2017

E-commerce firms need to file monthly statements: CBEC

India’s Central Board of Excise and Customs (CBEC) has clarified that ...

Interviews View All

Headhonchos
Indian textile value chain

'One nation, one tax' is a great concept

Smita Murarka
Amanté

‘There is huge demand in the Indian lingerie market for non-wired styles.’

Kaizad Hansotia
GetNatty

Competition is the best thing that can happen to a startup

Silke Brand-Kirsch
Schlegel und Partner

Silke Brand-Kirsch, executive partner of Schlegel und Partner, a leading...

Eric Scholler
Groz-Beckert

The Indian market has huge potential in technical textiles, and by far,...

Kai Poehler
Voith Paper GmbH & Co. KG

The glass mat industry is growing by five to eight per cent annually. Kai...

Aditi Somani
Aditi Somani

Aditi Somani specialises in luxury fusion wear with international cuts and ...

Anisha Chaudhari
Threads & Shirts

Threads & Shirts is a freshly-tailored concept providing men/women a...

Jay Ramrakhiani
Occasions Elegance Wear

It is believed that by early 19th century, Varanasi weavers had moved away ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

August 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
66.7%
No
18.5%
Skip
14.8%

Total Votes: 27

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
37.0%
No
40.7%
Skip
22.2%

Total Votes: 27

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
81.5%
No
7.4%
Skip
11.1%

Total Votes: 27

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
55.6%
No
11.1%
Skip
33.3%

Total Votes: 27


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search



X