More than 1,500 Hennes and Mauritz (H&M) fans lined up for over 6 hours outside of the Mexican flagship store in Centro Comercial Santa Fe. On hand to welcome customers and count down the excitement was Denisse Guerrero from pop group Belanova. The doors opened at noon and welcomed the crowd into its 3 level 4,200 square meter store.
Daniel Kulle, Continental Manager for H&M North America was on hand to cut the ribbon and welcome the first eager shoppers along with H&M Mexico’s Country Manager Daniel Lattemann and Store Manager Cesar Limon. The first lucky person in line received a $5000 MXN gift card and the following 500 received a $500 MXN gift card and the next thousand received a scratch off card with a surprise amounts on them valid for their purchases that day.
“We have had an amazing response from our customers here in Mexico City today and we look forward to bringing H&M’s concept of fashion and quality at the best price to Mexico. We are also excited to finally be expanding our business concept here within Latin America and hope to grow our following in this region,” says Daniel Kulle, Continental Manager for H&M North America.
Two nights before, at the pre-launch party, prominent figures in Mexico’s fashion and entertainment industry as well as members of the media were invited to preview and shop at H&M’s spectacular store while being treated to decadent displays of fashion and free flowing champagne. Some of the most notable guests included: Belinda, Diego Boneta, Irene Azuela, El Groupo Motel, Oscar Madrazo and celebrity DJ and fashion icon Solange Knowles.
H&M’s new store at Centro Comercial Santa Fe carries a complete range of fashion and accessories for women, men, teenagers and children with new items in store daily. The store also boasts the first ever in store quality lab for the H&M group. The lab will be located on the 3rd floor and will demonstrate H&M’s commitment to the quality its products right in the store for customers to see.
The H&M flagship store has approximately 200 employees. For the holiday season the store will be open from 9am – 11pm daily.