Home / Knowledge / News / Apparel/Garments / M&S unveils much awaited Christmas campaign
M&S unveils much awaited Christmas campaign
06
Nov '12
Marks & Spencer (M&S) will this week unveil its much anticipated Christmas TV ad – putting the spotlight on the seasonal products M&S is known and loved for.

Featuring the strapline – The Greatest Hits this Christmas – the campaign takes inspiration from the popular Christmas compilation album format, using a selection of floor filling tracks to showcase M&S' most loved ranges – from its cosy knitwear to stylish party outfits.

The soundtrack is always a hotly anticipated feature of the M&S campaign and this year customers will be treated to not one, but five fantastic tunes, including a never been released Rod Stewart cover of the Christmas classic, Have Yourself a Merry Little Christmas.

The upbeat ad retains the choreographed style of M&S' Autumn/Winter campaign and has the feel of a music video as it moves through five product scenes, each accompanied by its own signature track. The products are showcased using a representative range of models of different shapes, sizes and ages; helping inspire customers as to how they can wear the Christmas season's latest looks.

Steve Sharp, Executive Director of Marketing at M&S, said: “Customers have been the driving force behind this campaign and we've been in constant dialogue to give them more of what they want to see from M&S: more products, more diversity and an injection of style and fun. Music is a really emotive part of Christmas and our compilation track format means there's something for everyone – from song choices to wearable styles.”

Opening with a traditional winter scene, a group of women are seen wrapped up in colourful, chunky knitwear playing in the snow to Rod Stewart's track. It swiftly moves into highly stylised office scene, as a range of models strut their stuff in pencil skirts and high heels, to the sound of Jean Knight's Mr Big Stuff.

The party gets going, with the introduction of INXS cult classic I Need You Tonight – as the girls take to the dance floor in their glamorous evening attire, with chic shift dresses and floral print suits making a statement. After a night on the tiles, it's off to bed, with a sleepwear scene set to the unmistakable sounds of Lady Marmalade.

The final scene bursts into life, as kids take centre stage to Kool & the Gang's Celebration. Wearing M&S' selection of fun and playful knitwear the kids show off their funky dance moves.

The ad will air for the first time during the Coronation Street ad break on Wednesday 7th November on ITV 1. However, M&S fans can receive a sneak preview by visiting the retailer's website from early Wednesday morning.

The 50” ad was shot by London-based agency Rainey Kelly Campbell Roalfe/Y&R and directed by renowned pop video director, Jake Nava. Nava is credited with Beyonce's S

Marks & Spencer (M&S)


Must ReadView All

Textiles | On 28th Jun 2017

GST and textiles industry: Analysis and opinion

The Goods and Services Tax (GST) is at long last all set to be rolled ...

Textiles | On 28th Jun 2017

India probing dumping of polyester yarn by China

Indian government is probing anti-dumping allegations against a...

(left to right) Rohit Munjal, Ashok  Shah, Rahul Mehta, Premal Udani, Rajesh Masand and Jayesh  Shah

Textiles | On 28th Jun 2017

CMAI to host 822 exhibitors at 65th National Garment Fair

The Clothing Manufacturers Association of India (CMAI) will host over ...

Interviews View All

Sunil Rathore
Lacoste India

‘New vendor is welcome if he offers cost, quality and timely delivery’

Asim Dalal
Indo Count Retail Ventures

Today, there is no other emerging market as India, "we make in India and...

Manuj Terapanthi
Texaura

Transparent supply chain and fair trade will boost sustainable market

Iago Castro Asensio
RCfil Distribuciones S.L.

Iago Castro Asensio, International Business Manager of RCfil...

Ashok Desai
Bombay Textile Research Association

Bombay Textile Research Association (BTRA) is a leading name in textile...

Eric Scholler
Groz-Beckert

The Indian market has huge potential in technical textiles, and by far,...

Rupa Sood and Sharan Apparao
Nayaab

Nayaab, an exhibition meant to celebrate Indian weaves, is in its second...

Sanjukta Dutta
Sanjukta's Studio

<b>Sanjukta Dutta</b> creates unique garments by clubbing prints of...

Karan Arora
Karan Arora

Bridal couture created with rich Indian heritage, exquisite craftsmanship...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

news category


Related Categories:
July 2017

July 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search