Home / Knowledge / News / Apparel/Garments / M&S unveils much awaited Christmas campaign
M&S unveils much awaited Christmas campaign
06
Nov '12
Marks & Spencer (M&S) will this week unveil its much anticipated Christmas TV ad – putting the spotlight on the seasonal products M&S is known and loved for.

Featuring the strapline – The Greatest Hits this Christmas – the campaign takes inspiration from the popular Christmas compilation album format, using a selection of floor filling tracks to showcase M&S' most loved ranges – from its cosy knitwear to stylish party outfits.

The soundtrack is always a hotly anticipated feature of the M&S campaign and this year customers will be treated to not one, but five fantastic tunes, including a never been released Rod Stewart cover of the Christmas classic, Have Yourself a Merry Little Christmas.

The upbeat ad retains the choreographed style of M&S' Autumn/Winter campaign and has the feel of a music video as it moves through five product scenes, each accompanied by its own signature track. The products are showcased using a representative range of models of different shapes, sizes and ages; helping inspire customers as to how they can wear the Christmas season's latest looks.

Steve Sharp, Executive Director of Marketing at M&S, said: “Customers have been the driving force behind this campaign and we've been in constant dialogue to give them more of what they want to see from M&S: more products, more diversity and an injection of style and fun. Music is a really emotive part of Christmas and our compilation track format means there's something for everyone – from song choices to wearable styles.”

Opening with a traditional winter scene, a group of women are seen wrapped up in colourful, chunky knitwear playing in the snow to Rod Stewart's track. It swiftly moves into highly stylised office scene, as a range of models strut their stuff in pencil skirts and high heels, to the sound of Jean Knight's Mr Big Stuff.

The party gets going, with the introduction of INXS cult classic I Need You Tonight – as the girls take to the dance floor in their glamorous evening attire, with chic shift dresses and floral print suits making a statement. After a night on the tiles, it's off to bed, with a sleepwear scene set to the unmistakable sounds of Lady Marmalade.

The final scene bursts into life, as kids take centre stage to Kool & the Gang's Celebration. Wearing M&S' selection of fun and playful knitwear the kids show off their funky dance moves.

The ad will air for the first time during the Coronation Street ad break on Wednesday 7th November on ITV 1. However, M&S fans can receive a sneak preview by visiting the retailer's website from early Wednesday morning.

The 50” ad was shot by London-based agency Rainey Kelly Campbell Roalfe/Y&R and directed by renowned pop video director, Jake Nava. Nava is credited with Beyonce's S

Marks & Spencer (M&S)

Must ReadView All

Courtesy: Myntra

Apparel/Garments | On 3rd Dec 2016

Myntra to be EBITA positive by FY18: CEO Narayanan

Myntra is on track to achieve sustainable growth and be EBITA...

Courtesy: India ITME Society

Textiles | On 3rd Dec 2016

India ITME 2016 opens with over 1050 exhibitors

The India International Textile Machinery Exhibition (India ITME)...

Courtesy: Bruckner

Textiles | On 3rd Dec 2016

Indian textile companies opt for Brückner stenter lines

Indian textile firms Laxmipati Sarees, makers of polyester sarees and ...

Interviews View All

Vidhyaa Shankar. S
A Ganapathi Chettiar

'The usage of knits is getting into the boundaries of woven fabrics'

Divyesh Mashruwala
Akshar Industries

Surat dominates foiling, embossing and pleating

Karan Toshniwal
Orange O Tec

Contemporary industry is paying more and more attention to the...

Johan Berlin
InvestKonsult Sweden AB

Investkonsult Sweden AB has been buying and selling second-hand textile...

Suresh Patel
Sidwin Fabric

Sidwin Fabric is a manufacturer and exporter of polypropylene textiles and ...

Kerem Durdag
Biovation II LLC

Kerem Durdag, CEO, Biovation II LLC, provides an insight into future...

Igor Chapurin
Chapurin

"Now we can see the Russian trend in international fashion. And Russian...

Tony Ward
Tony Ward

"You have to truly understand what your client wants, know her needs, what ...

Pranav Mishra
Huemn

Designers Pranav Mishra and Shyma Shetty’s Huemn is known for its...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
December 2016

December 2016

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


Advanced Search