Home / Knowledge / News / Apparel/Garments / Shapewear gets seriously sexy at retailer Debenhams
Shapewear gets seriously sexy at retailer Debenhams
08
Nov '12
Fashionista's up and down the country have had their prayers answered as the previously unattractive lingerie, known as shapewear has just got sexy, thanks to high street retailer Debenhams.

Nowadays shapewear is a must-have component of the modern female’s wardrobe so it needs to be both fashionable and functional.

When most people think of shapewear, big ugly pants and scary corsets come to mind but fear not Debenhams is here to save the day by bringing sexy new shapewear to women all over the UK.

Shapewear isn’t just about big knickers - control lingerie covers a huge range of undergarments designed to help smooth out any lumps and bumps and make the wearer look noticeably slimmer.

The new range, which is available in stores and online, consists of practical pants, body shapers, slips and sexy shaping tights.

You can find fashionable pieces adorned with detailed lace and pretty patterns – materials not usually associated with shapewear. The products are available in a range of colours – not just in 50 shades of beige.

Debenhams’ head of lingerie buying and design, Sharon Webb commented: “Finally the image of Bridget Jones in her big pants can be banished from our minds.

“Instead, the words sexy, stylish and slimming can go together in harmony. It’s a shame that the shapewear will be hidden because it looks amazing.”

Rochelle from The Saturdays, Beyoncé, Jessica Alba, Eva Longoria, Kourtney Kardashian and Adele have all openly talked about wearing shapewear. Gone are the days where shapewear is regarded as a faux pas.

In the last five years sales of Debenhams shapewear have increased by 200%.

Continues Sharon: “Some of our customers have admitted to being embarrassed about the idea of wearing shapewear.

“But it’s common knowledge now that most celebs wear shapewear so people are much more confident about perusing the ranges in store.

“Once they see the products they seem shocked that they can actually find flattering shapewear.

“Nowadays you can pick up a pair of control pants that, believe it or not, will feel great and look sexy too, resulting in a huge confidence boost.”

And thankfully the new sexy shapewear is equipped with the latest innovative materials so you can look noticeably slimmer without cutting off your blood circulation.

Debenhams is the first high street retailer to offer a dedicated service where customers can receive expert advice from trained shapewear specialists on exactly what to wear under their favourite party dress.

In some shape or form, control garments have been around for an extremely long time.

During the 1550s Catherine de’ Medici, wife on King Henry II enforced a ban on thick waists in court so because of this she was attributed as one of the reasons for corsets becoming a trend.

For nearly 350 years, women's primary means of support was the corset and then in the 1870’s corsets were worn for medical purposes.

Thankfully in more recent years the variety of shapewear has improved and the industry continues to grow each year.

Debenhams


Must ReadView All

Indian textile & apparel exports fall 13% in Jan 2018

Textiles | On 17th Feb 2018

Indian textile & apparel exports fall 13% in Jan 2018

A decline of 13 per cent year-on-year has been observed in the...

Brazilian cotton prices move up in first fortnight

Textiles | On 17th Feb 2018

Brazilian cotton prices move up in first fortnight

Cotton prices rose in Brazil in the first fortnight of February, as...

Courtesy: OrganoClick

Textiles | On 17th Feb 2018

OrganoClick introduces OrganoTex for water repellency

OrganoClick has introduced OrganoTex, a textile impregnation product...

Interviews View All

Manfred Mentges
Sedo Treepoint GmbH

We see a higher demand in colour management systems, as customers see big...

Prabu Mohanram
Balavigna Weaving Mills Pvt Ltd

The biggest challenge that the weaving industry faces is high price

Karel Williams
Dow Microbial Control

'Silvadur is most rapidly adopted in areas where hygiene-conscious and...

Harsh Shah

Fynd is the central online shopping destination for fashion, offering...

Ravindra Jain, Ashish Baid

Oswal Prints Private Limited has been manufacturing and exporting ethnic...

Harsh Shah

Established in 1956 with a small beginning, Embee today manufactures a...

Eric Scholler
Groz-Beckert

The Indian market has huge potential in technical textiles, and by far,...

Urs Stalder
Sanitized AG

Urs Stalder, CEO, Sanitized AG, talks about the increasing use of hygiene...

Giorgio Mantovani
Corman S.p.A

Giorgio Mantovani, MD of Corman, with a presence in both Milano and New...

Karan Arora
Karan Arora

Bridal couture created with rich Indian heritage, exquisite craftsmanship...

Bani Batra

Bani Batra’s couture wedding collection is inspired by traditional Indian...

Silvia Venturini Fendi
Fendi s.r.l

"Yes, my confidence and positive attitude are my strengths and should be...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

February 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
70.0%
No
13.0%
Skip
17.0%

Total Votes: 100

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
63.0%
No
30.0%
Skip
7.0%

Total Votes: 100

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
88.0%
No
9.0%
Skip
3.0%

Total Votes: 100

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
83.0%
No
8.0%
Skip
9.0%

Total Votes: 100


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search