Home / Knowledge / News / Apparel/Garments / Italian firm Yamamay celebrates second term of Obama
Italian firm Yamamay celebrates second term of Obama
09
Nov '12
A perfectly authentic advertising page, which captures the quotes of the past and demonstrates at the same time a great attention to the current political and economic affairs. 
 
This is what Gianluigi Cimmino, CEO of Inticom SpA (“Yamamay” is the main brand) has wanted, open-eyed as always to what is currently happening around the world. 
 
The glamorous image of the Campanian company celebrates with irony (Who has ever forgot the famous “bye bye Mr. President” addressed to Silvio Berlusconi at his farewell?) and spirit the second term of office of America's newly re- elected president, the democratic Barack Obama.
 
But the page of the underwear manufacturer is not just a simple wish to the “second-time President” in stars and stripes (just like the outfit of the gorgeous model), but also a celebration of hope recreated in America with the second term of office of the head of the White House.
 
In this sense, Yamamay states this page wants to be “a good omen for Italy: let us hope that our Country, just like the United States, will find again confidence and hope in the future.” It’s no accident that the slogan of the advertisement stands out just the sentence asserted by the democratic president: “The best is yet to come.”
 
Yamamay was established in 2001, based on an idea of Gianluigi Cimmino. With his knowledge of the underwear market and the retail world in general, he asked his family to take on – together – a new business challenge. 
 
Thus Inticom S.p.A., which now has its head office in Gallarate, was formed. Luciano Cimmino, Gianluigi’s father and head of the company, was then known by many as the founder of Original Marines, as well as for being one of the most important reference points of the Bassetti brand in Italy.

Yamamay

Must ReadView All

Textiles | On 27th Jul 2016

SGCCI seeks restoration of subsidy under A-TUFS

Powerloom weavers affiliated to the Southern Gujarat Chamber of...

Courtesy: Amazon

Apparel/Garments | On 27th Jul 2016

Amazon plans seventh Texas fulfillment centre in Houston

Online retailer Amazon said it has planned to open a seventh 855,000...

Textiles | On 27th Jul 2016

Kraig Biocraft takes possession of Indiana property

Developer of silk based fibres Kraig Biocraft Laboratories has...

Interviews View All

Amit Jain
Shingora Textiles Ltd

‘In terms of fabric, the fastest growing category for us is a blend of...

Evelyne Cholet
UCMTF

‘France had a reputation of being big in new ideas, but poor in marketing...

Rajiv Sirohi
Shara

‘Portugal is taking away a major share of the mill made sector.’

Marten Alkhagen
Swerea IVF AB

Marten Alkhagen, Senior Scientist - Nonwoven and Technical Textiles of...

Urs Stalder
Sanitized AG

Urs Stalder, CEO, Sanitized AG, talks about the increasing use of hygiene...

Ashok Desai
Bombay Textile Research Association

Bombay Textile Research Association (BTRA) is a leading name in textile...

Jay Ramrakhiani
Occasions Elegance Wear

It is believed that by early 19th century, Varanasi weavers had moved away ...

Mike Hoffman
Gildan Activewear SRL

Gildan Activewear, a manufacturer and marketer of branded clothing and...

Yash P. Kotak
Bombay Hemp Company

One of the directors of Bombay Hemp Company, Yash P. Kotak, speaks to...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
june 2016

F2F Magazine

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


Advanced Search