A perfectly authentic advertising page, which captures the quotes of the past and demonstrates at the same time a great attention to the current political and economic affairs.
This is what Gianluigi Cimmino, CEO of Inticom SpA (“Yamamay” is the main brand) has wanted, open-eyed as always to what is currently happening around the world.
The glamorous image of the Campanian company celebrates with irony (Who has ever forgot the famous “bye bye Mr. President” addressed to Silvio Berlusconi at his farewell?) and spirit the second term of office of America's newly re- elected president, the democratic Barack Obama.
But the page of the underwear manufacturer is not just a simple wish to the “second-time President” in stars and stripes (just like the outfit of the gorgeous model), but also a celebration of hope recreated in America with the second term of office of the head of the White House.
In this sense, Yamamay states this page wants to be “a good omen for Italy: let us hope that our Country, just like the United States, will find again confidence and hope in the future.” It’s no accident that the slogan of the advertisement stands out just the sentence asserted by the democratic president: “The best is yet to come.”
Yamamay was established in 2001, based on an idea of Gianluigi Cimmino. With his knowledge of the underwear market and the retail world in general, he asked his family to take on – together – a new business challenge.
Thus Inticom S.p.A., which now has its head office in Gallarate, was formed. Luciano Cimmino, Gianluigi’s father and head of the company, was then known by many as the founder of Original Marines, as well as for being one of the most important reference points of the Bassetti brand in Italy.