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French sportswear label Lacoste opens new store in Mumbai

November 12, 2012 (India)

Lacoste, the iconic French sportswear label inaugurated another exclusive boutique in Mumbai at Palladium, High Street Phoenix, Lower Parel.

Hosted by Mr. Rajesh Jain, Director and CEO Lacoste India, the evening was inaugurated by Rocky S, Nayonika Chatargee, Carol Gracias  Shilpa Chavan, Bhawna Sharma and Vikram Raizada.

Two times Limca record holder Himanshu Agrawal decoded the iconic crocodile logo to create a 8 ft long crocodile as audience saw the activation happen live in the Palladium. Celebrities and shoppers alike enjoyed making their own small croc origami at the Lacoste boutique during the day. The evening was followed with celebrations at the store. 

Speaking on the launch, Mr. Jain quoted "We are overwhelmed with the warm welcome brand patrons have given us at The Palladium. In a short span of 15 days the store has hosted consumers across age groups. We are thankful to the Lacoste fans in Mumbai and strive to provide them the same French shopping experience they till now enjoyed at other Lacoste stores around the world"

The stunning exclusive boutique is the newest addition to the expanding number of Lacoste boutiques in India. To celebrate this festive season Lacoste has launched the limited edition super light pique Kurta with golden croc emblem. Exclusive to India this collector's edition will also be available at Palladium boutique along with other key boutiques across India.

"Speaking on the launch Mr. Rajendra Kalkar, Sr. Centre Director , HighStreet Phoenix said "We are glad to host Lacoste launch their iconic label in the heart of the city. This store brings a whole new collection of Lacoste apparels, accessories and bags in variety of styles - colours offering for men, women and children."

Lacoste, a symbol of relaxed elegance since 1933 is built on its genuine sporting roots and offers a unique and original universe through a wide range of products for men, women and children. 


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